Business

Why should I brand my business?

1000 740 Crosby Interactive

Why Should I Brand My Business?

McDonald’s, Apple, Windows, Nike – we all know those companies that you recognize by just seeing a logo. When we see a well-known logo we immediately have an emotional response. You instantly know what this company does and their reputation but more importantly you know how it makes you feel.

These companies have spent many dollars and hours of time branding their business. It is not only the big companies that do this however. Building your brand is essential no matter what size your company is.

Building a brand may be low on the list of vital to do tasks on your daily list that keeps your customers happy and revenue coming in. This is understandable but I am here to tell you just why you should move branding up on your to do list.

What is Branding?

Before I begin I should probably tell you what branding is exactly. No it is not tattooing your employees with your business logo. You laugh but I actually had a client who strongly urged his employees to get the business logo tattooed on their arm and I was surprised at how many actually did it!

Branding is a name, term, design, symbol or other feature that distinguishes one seller’s product from those of others. Think of it as your businesses thumbprint.

Simply put, your brand is your promise to your customers. It tells them what you can expect from your products or services. Your brand is derived from who you are, who you want to be as a business, and how people perceive you to be.

How do I brand my business?

First let’s replace the word “branding” with “reputation”. Ask yourself what you want your reputation to be. I know what you are saying, “Well I want my reputation to be good, duh!” Obviously, but what else do you want your reputation to be?

  • Great Customer Service
  • Inexpensive product
  • Great quality
  • Cutting edge technology
    Maybe you want to be known for all of these things, maybe not.
    Branding is all about the impression you make. If you want to succeed, that impression should do two jobs
  • It should convey what is special about your business
  • It should show you in a positive light

This is a two-step process. You must first decide what you stand for. This is called a UPS (unique selling proposition). This is what makes your business stand out in the crowd and tells your customers what is special about you. It defines who you are aiming at and how you want to position yourself. This is vital and should not be rushed. The next step is to make sure that all of the aspects of your business are aligned with this.

How can I use Social Media to make my brand?

Like it or not, social media has become one of the best ways to brand your company. The reality is people enjoy being part of a business that brands themselves proactively. Studies show that a customer would rather give their money to a business with an active Facebook fan page rather that without. They begin to trust you when they see a company building a community for themselves.

For social media branding community is everything. Everything online has really surrounded the concept of building a community that can vouch for your business. People like to feel like they are involved and by creating a brand via social media you are giving the opportunity to just that.

Here are just a few more benefits of using social media to promote your business:

  • Helping potential customers who are surfing the net find your website faster
  • Increasing traffic on your website and generate more online sales
  • Targeting specific customers via social media advertising
  • Staying ahead of your competition by making the most of every marketing opportunity.
  • Having another platform to sell your products. Many of the social media sites will allow you to sell your products like Facebook Shop
  • Customer Service

The whole package

The most important thing that you need to do when branding your company is to be consistent. From your website to your online ads to social media platforms you should be relaying the same message and using the same logo. The goal is to brand yourself so that when customers see your logo that get that warm and fuzzy feeling.

Branding does not happen overnight and can seem like a never ending project but once you decide what you want to be when your business grows up then you will find that it is easier than you thought. Being consistent and creative will go far for your brand.

Is Pinterest Right for my Business?

1000 740 Crosby Interactive

I am always surprised when I tell my clients about Pinterest and they have no idea what I am talking about. I sometimes feel that Pinterest is viewed as the weed in your garden that always looks like a flower but you are never really sure so you just leave it and tend to the rest of your garden hoping for the best. Pinterest, however, is quickly becoming one of the top social media sites to advertise on. While it does have some limitations like not being able to sell products from the site there are ways to get around that and leaving your footprint on this site can pay off big.

Pinterest boasts themselves as the world’s largest catalog of ideas. You can literally get lost in a sea of ideas on any topic you can think of and for some, it is very addicting (I am told that I am addicted to Pinterest but I am in denial.) It is for this reason that you must have your Pinterest page very organized and know what is trending. Pinterest puts out a review every year that gives their predictions of what will be trending in the upcoming year.

Trending

[tren-ding]
adjective
1.emerging as a popular trend:
trending fashion accessories.

2. widely mentioned or discussed on the Internet, especially on social-media websites: trending topics on Twitter.

Is Pinterest right for my business?

There are a few ways that you can tell if Pinterest is one of the right social media platforms for your business. Let’s examine the top 4 ways to know if Pinterest is right for you.

1 – Your Customers know best – Take a look at your Google Analytics. If you do not have Google Analytics you need to immediately stop reading this post, turn off your computer and walk away.
Assuming that you do have Google Analytics you may be surprised to find that if you check the traffic referral section you may find that Pinterest is already driving traffic your way. If this is the case then your customers are already indicating that Pinterest is a platform that you want to invest your time on.

2 – Eye Inspiring – Pinterest is based on the theory that people respond to images quicker that they do text. For this reason you need to ask yourself “Can I sell my products through eye catching graphics?” It is actually easier said than done. The world has many creative people all vying for attention and if you are not at the top of your visual game then more than likely you will be lost in the crowd. Having a graphic designer on staff dedicated to creating that visual pot of gold is key.
The trick here is quality over quantity. The trick here is quality over quantity. To spark a pinning frenzy, you must identify your highest-quality visual content, and then put it within easy reach of Pinterest users.

3 – Question your creative strength – There is not a right or wrong answer to these questions. Some have it and some don’t. It is vital that you ask yourself
“Do I have the creative strength to consistently produce eye catching graphics that will keep my audience interested?”
“Does the idea of having to create said graphics on a consistent basis make you want to get into your car and drive it off of a cliff?”
Your graphics need to be industry specific and not just promotional. You do not want to make your audience feel that you are just trying to sell them something. You must make them feel comfortable and knowledgeable about your company. If you make them feel like they are in control then they will be more likely to become a loyal customer.
One of the things that you can do with your social media platforms to gain the trust of your customers is to ask them what they want. Create a poll and link it to your website and other social media sites that you have. Make them feel needed.

4 – Do you have the time? – Either you do or you do not, it is as simple as that. The nice thing about Pinterest is that, unlike Facebook or Twitter, the content stays fresh for much longer. If you are a one man small business and you do not have a lot of time to post on social media sites several times a week just trying to be seen then you will Love Pinterest. The advertising shelf life is much like YouTube. It will provide a longer term stream of referral traffic.

Pinning is Winning

I am not going to lie, when I get a notification that someone else has “pinned” one of my clients pics I do a little victory dance. When someone Pins one of your pictures then it is on their page so all of their friends see it. It also means that I have created a graphic that was eye catching and spoke to my client. That my friends is the who reason to have a Pinterest account for your business.

All in all I think that no matter what type of business you have you cannot go wrong with Pinterest. It is growing everyday and quickly joining the “popular crowd” of social media sites.
Let’s look at some of Pinterest and I’ll let you decide for yourself.
[ Source Digital Marketing Company UAE – GMI ]

  • In 2016 Pinterest announced that 150 million people use its platform every month — including 70 million in the US — up from last year’s 100 million mark.
  • Pinterest has developed the Promote button that allows an advertiser to promote in as little as 9 seconds. It might as well be called the “Easy Button” I would like to note that the limitations on promoting a Pin can be a bit daunting. Sometimes coming up with a graphic that says all you need to say is harder than it sounds. They also do not allow you to have images with a false sense of urgency like “Click”, “:Buy Now”, “Call Now” so you have to be creative with your text in order to get your message across.
  • Nearly 75% of Pinterest users have purchased something on the platform or because of the platform
  • Businesses have more success on Pinterest when they post five times a day
  • 60% of Pinterest users are in the United States
  • Pinterest allows you to schedule Pins. This is helpful if you have time scheduled off or get sick. Yeah Yeah sure…I don’t get sick either but it is nice to know it is there if you need it.

Don’t have the creative wherewithal or time to have a successful Pinterest page? Contact us today for your free social media audit.

Is Instagram Right For My Business?

1000 740 Crosby Interactive

The Rising Star

Believe it or not people were taking pictures before Instagram. They were even sharing said photos before Instagram! We all have to admit that before Instagram sharing photos was not quite as fun. Instagram has several cool filters that allow even the most inexperienced photog look professional.
With many millions now using the app everyday there is no shortage on statistics.
(brandwatch.com)

  • The network was bought by Facebook on 9 April 2012, for $1 billion and at the time, Instagram had only 30 million users.
  • Instagram introduced advertising for select brands in October 2013, but didn’t open up advertising for all until September 2015.
  • Instagram now has 400 million active users
  • Over 60% of users log in daily, making it the second most engaged network after Facebook
  • 30% of internet users are now on Instagram
  • Over 40 billion photos have been shared
  • Instagram clocks up 3.5 billion likes every day
  • On an average day, 80 million photos are shared
  • 48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%
  • If we only look at the top 100 brands in the world, 90% have an Instagram account
  • Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter

Here is a stat that will blow your mind and will give you an idea of the power of marketing via photos can be .” It is also estimated that ten percent of all photos ever taken were snapped in the last twelve months. It seems our appetite for photography shows no signs of slowing down. These Instagram stats demonstrate how important this trend is for marketers hoping to reach their audience.” (brandwatch.com)

I think that you would have to agree with me that based on that last stat that photo and video marketing is the wave of the future.

Isn’t Instagram only for posting photos?

If Instagram were for only posting photos I would not bother blogging about how it can benefit your business. Even so, the myth is out there and I am here to tell you that it is not true. Instagram has grown from a tiny social media sapling into a grand oak in a very small span of time. There are not many social media platforms that have soared to the top faster than Instagram has. With its ability to provide analytics, video capabilities and tagging it is now easier than ever to reach your target audience.

Instagram offers two fairly new (at least to Instagram) options. The first is the Instagram Story. This is sort of a copy of what SnapChat offers. Instagram Stories are disappearing pieces of content, including photos and video that disappear after 24 hours.

In addition to Instagram Stories, users can take and stream live video that disappears — sort of like a combination between Facebook Live and Snapchat. You can give customers a live look behind the scenes of interesting aspects of your business (or answer live questions through the comments). Once the video has ended, it is no longer available anywhere, which sets it apart from Facebook. If you’re looking to take video that remains on your Instagram feed, you can upload video you’ve taken or take video directly through the app to post. If you choose to take or upload video, you can still add filters and change the cover. You also have the option of whether to include sound.

Next to Facebook, I would venture to say that, in my opinion, Instagram is the best way to reach followers with ease.

Instagram’s advantage compared to other networks? It makes sharing a two way street and enables brands to leverage User Generated Content (UGC) by way of photo contests and special campaigns. Creating a brand campaign can be tricky but if done correctly you are destined to have Instagram fame in no time. One of the ways to get the ball rolling is to create a hashtag for your campaign. For example, one of my clients wanted to do a brand campaign. In other words they wanted to tell people who they were. I created a series of posts with the hashtag #DiscoverJazzro and #TaketheLeap. I put these two hashtag in every post and before you knew it we have people sharing and liking our other social media sites as well. This campaign was not created to sell any of the specific products that our client offered but more to let people know about them. I am pleased to say that our social media efforts have been successful.

What is the down side of Instagram?

I will be the first to raise my hand and say that I love Instagram but it does have its limitations. While you can go online and view your timeline and profile as well as view others you cannot edit or share photos or use the search function. You can edit your profile and change your settings via the world wide web but you cannot change your profile picture.

Despite these limitations, Instagram is an amazing social media tool that if used correctly can be a real brand booster but does take some extra time and effort.

What is Geo-Fencing?

1000 740 Crosby Interactive

What is Geo-Fencing?

Geo-Fencing is a location-based advertising medium that has the ability to recognize a customer’s proximity to a storefront, thereby sending virtual ads or coupons to their mobile device.

Simply put, geo-tracking allows a business to target individuals who are in a certain area and send them a message in some form (text, ad, coupon). These messages are called Push Notifications (PN). Typically the push notification will be a coupon or special sale.

For example, a local hardware store may set up a geo-fence around the nearest Home Depot. When a consumer comes near the Home Depot they will receive a push notification that promotes a sale that you are having or possibly a message asking them to shop local.

Amazon actually uses geo-fencing to compete with other businesses by putting a fence around all of their competition and when a customer gets near or walks in to their competition Amazon will send them a push notification reminding them that they can compare prices and that they offer same day shipping. This is called “geoconquesting”.

You may be saying to yourself “How can they get away with that?” Well it is a dog eat dog world and if you are not running with the pack then you might as well stay on the porch. Companies who do not take advantage of every option that is offered to them will find that they will fall behind the ones who do. In this age of technology, you can be the little dog and still be on top if you play your cards right. (ok ok enough of the metaphors…for now)

The Wonders of Geo-Fencing

There is no doubt that if you are interacting with the digital world, even in the most minute way, you have heard of Geo-fencing and, like many, really have no idea what it is and how it can apply to you.

Geo-Fencing has been around for years (circa 2002) but back in the day when it was first being used it was only used by large companies due to the cost.
Oh, have we come a long way since then! With nearly two-thirds of Americans owning a smartphone Geo-fencing has become a financially viable option not only for personal use but for businesses as well.

It is compatible with approximately 92% of mobile phones operating in the U.S, does not require the consumer to download an app, and research has shown that 53% of shoppers who use the service make the decision to visit the given retailer after receiving an alert. Also, 50% of the products’ purchased by current users have stated that visits to stores prompted by a text or another method of geo-fencing, were originally unplanned. These metrics are extraordinary, as geo-fencing has, in fact, created incentive for shoppers to buy.

Is Geo-Fencing Right for Me?

Honestly geo-fencing can be used by anyone. The applications are endless. For personal use alone you can use geo-fencing to do everything from adjusting your thermostat to locking your doors to controlling your lights to to-do lists.

A business could also recommend that a customer downloads an app like IFTTT (if this then that) to remind them to come back when they are in the area. Let’s say you are a swimming pool supplier and your customers need to remember to purchase pool cleaning supplies. Your customer can download the app and put in the information that they need and when are in the area again and they need the supplies they will get a message reminding them to do so. You can even go one step further using Get-fencing and when anyone within a certain radius will get a push notification reminding them to but whatever supplies they may need. This also has the potential to put your business rather than your competitors in front of the customer.

The Space and Time of Geo-Fencing

Geo-fencing can cover any distance and diameter according to your necessity and preference. It can include an entire city or you can choose to include a street that faces your business. It can also be very effective when used to target customers with an appropriate time. For example, the town that your business is will be having a town festival. A business, for this example we will use a restaurant, can set a fence around the area of the festival offering a coupon to eat at their restaurant. A push notification will be sent with some great offers to people coming in or out of the event.

Is there a Downside to Geo-Fencing?

No technology ever comes without at least some limitations. Geo-fencing is a technology that requires the permission of the user. There are always some who feel like geo-fencing is an invasion of privacy. I will be honest, there is nothing that you can really do to change that. You can minimize the amount of people who turn off the fences by not being too obtrusive. This makes it even more important to be very picky in when and where you use your geo-tracking. If a customer feels like they are bombarded by your virtual presence then they will be likely to disable the fence.

Does Geo-Fencing Work?

I could write all day long about how important it is for a company to use geo-fencing. What it boils down to are the cold hard facts.

  • Only 22% of businesses say they are using hyperlocal targeting to its full potential – If you are using geo-fencing that means that you are ahead of about 88% of your competitors and if you are not then there is a chance that your competitors are out-advertising you and directly targeting your customers.
  • 77% of Americans own a smartphone – With today’s technology you have the potential of reaching many more customers than in days gone by.
  • 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone – Consumers are increasingly using their mobile devices to research companies and the majority of smartphone users are open to finding new companies or products through their phones. By targeting users directly through their smartphones, you are helping them find your company or product. They are already searching for them. You might as well make it as easy as possible. Right?

Retargeting

I am sure you have heard about retargeting and this goes hand in hand with geo-fencing. Retargeting is the practice of staying in front of a prospect as they go about their daily routine. Retargeting tracking prospects who visit your site and then subsequently displaying your retargeted ads to them when they visit other sites online.
Using Geo-fencing can send push notifications out and drive consumers to your website and you can use that information to complete the circle.

  • Only 2% of shoppers convert on the first visit to an online store. Ad retargeting allows you to connect users with your message multiple times, not just once, increasing conversion rates. In this way, ad retargeting offers one of the best tactics to get small—but powerful—messages delivered across various digital channels with a goal of pulling the end-user back to your site and getting them to take a desired action.

The Pros outweigh the Cons by far in my opinion and implementing geo-tracking into your marketing plan will no doubt result in higher sales.

Branding Services

1000 740 Crosby Interactive

Crosby Interactive Branding Services

A brand is your way to communicate with clients the value of your organization and the kind of products or services they can expect from you.

Establishing a solid brand can be a powerful tool and prove vital to the success of any business.

While branding services are much more than just a logo, having a professional logo is not a bad place to start.

What do you want your logo to say about your company?

Crosby Interactive’s branding services will take your ideas and transform them into unique, meaningful images and icons.

We consider the psychology of color and shape; as well as, your industry and competition to effectively bring your brand to the front of the crowd. We want your image to be relevant to the lifestyle of your target audience. We will use research, trends and insights to create your brand experience.

Crosby Interactive’s branding services create beautiful identity design solutions that accurately depict who you are and what you’re about.

Whether you need a total face lift or are getting ready to launch your business, we offer a range of Branding Services and Packages catered for your needs.

If you are interested in creative logos, marketing brochures, business cards or other branding service materials, contact us today.

Unlike some creative firms who outsource their branding services & graphics, our professional Graphic Designers operate in our office daily and are available for one-on-one consultations. We work with your schedule and go where you are to make your design experience more convenient. Crosby Interactive has spent years cultivating the best talent that Louisville has to find in the design and development industry, including our expert Branding Services team. Our team is dedicated and passionate about what they do.

We will begin with a comprehensive consultation and brainstorming session with a project manager and/or graphic designer to discuss your branding services needs. You will be in direct contact with one of our artists throughout the duration of your job making your branding process efficient and easy!

Branding Services

Branding Services Logo Design

Our priority is to bring your vision to life by delivering a powerful logo that positively reflects your company’s identity. Together we will discover your professional color pallet, fonts styles and total look of your Logo.

Branding Print, Design and More

We can build compelling marketing collateral to effectively communicate your branding message. We can use your existing logo and fonts or construct one for you to use your branding on LETTERHEAD, BUSINESS CARDS, POST CARDS, BROCHURES, APPAREL and More!

Branding Services Digital Design

Any digital ads or email marketing should include your logo and unique signature for brand recognition. Our graphic designers can transform your brand into a revenue powerhouse with digital marketing.

By using your logo and message on responsive digital ads you can increase website traffic and sales!

Branding Design Brief

We will put together for you a professional Branding Design Brief. This model will ensure brand consistency within your company; as well as, working with outside vendors. Inside your branding brief will contain your custom logo, your branded color scheme, fonts, and more. You will also be provided with a basic file format bundle. This will include several different file versions of your logo that may be required from time to time.

Is Linkedin Right For My Business

1000 740 Crosby Interactive

Is LinkedIn Right for my business?

Ahh, LinkedIn. Out of all of the social media sites, you are my favorite. Most marketers tend to think that putting their advertising dollars into LinkedIn is not a wise move. I cannot disagree more! I think that, while not a great avenue for all businesses, placing ads on LinkedIn can be very rewarding. You do need to be cautious with your budget and start small. Some of us have champagne taste on a beer budget.

LinkedIn’s membership is free but you do have the option to upgrade at different levels. There is really not much difference in the free membership from the paid but if you need any of the upgrades it is worth it, especially if you are using it for employment.

Take a look at the difference:

Free Membership

  • Building a network of connections with no limits on size or numbers
  • Reconnecting with any member of the LinkedIn network provided that he knows you and agrees to connect to you
  • Creating a professional and detailed LinkedIn profile
  • Giving and receiving an unlimited number of recommendations
  • Joining or creating up to 50 different LinkedIn Groups
  • Requesting up to five introductions at one time (after someone accepts an introduction, you can request a new introduction in its place)
  • Performing an unlimited number of searches for LinkedIn members in your extended network

Paid Membership – Packages range from $29.95 – 99.95 per month

  • Sending a message to anyone in the LinkedIn community — regardless of whether she is in your extended network — through an InMail messaging service
  • Sending more introductions than the basic account allows
  • Viewing more LinkedIn profile information of people not in your LinkedIn network when you conduct advanced searches
  • Seeing more LinkedIn network profile information when you conduct advanced searches
  • Seeing exactly who has viewed your profile and how they arrived at your profile
  • Performing a reference check on someone
  • Obtaining membership in the OpenLink program, which gives you unlimited OpenLink messages
  • One-business-day customer service for your LinkedIn questions

Is LinkedIn right for me?

I think of LinkedIn as a highly targeted communications channel that offers marketers a great opportunity. It has +259 million members worldwide, with 100 million in the United States.
(Marketing Land) It provides amazing targeting options including the ability to target by interests, job title and employer. Imagine being able to not only target specific businesses but specific roles and titles. LinkedIn now provides additional value through content with its “influencers” and “Pulse” efforts. Due to these efforts this social site has become more of a content platform that provides a professional news feed.

Ask yourself these questions:

1) Do I know the titles of my target audience? Since LinkedIn offers targeting by title, it can help you pinpoint your audience.
2) Do I know where my target audience works?
3) Do I know the type of role my target audience holds at a company, or their level of seniority?

If you said YES to any of these questions you can run a successful ad campaign on LinkedIn. One of the things that I like about LinkedIn is that, much like other social networking sites, you can add video to your ads. I will cover more on video ads in a future blog but it is one of the most successful ways to reach your advertising goals.

LinkedIn offers two basic pricing models: CPC (cost-per-click) and CPM (cost per 1,000 impressions). It really depends on your goal as to which model you choose. Personally, I think that LinkedIn ads are more successful when used for narrow reach efforts. For example, I like to use it to reach a very specific target audience and have multiple campaigns running at one time. This allows me to pinpoint which targets are working best and which I should improve or delete all together.

Social media marketing is a very scientific and complex process. It is trial and error process and if you do not know what you are doing it can cost you more than anticipated. If it is done correctly you can be very successful.

Having an experienced marketing specialist that is well versed with the ins and outs of each social media site can prove to be invaluable to your business.

Is Facebook Right for my business?

1000 740 Crosby Interactive

Is Facebook Right for my business?

In today’s business world if you are not including social media marketing in your marketing plan you are, to put it simply, missing the boat. If you have not put together a social media marketing plan yet then your competitors are already passing you in the market.

As social media marketing becomes more and more complicated and time-consuming it is easy to say “Who needs it anyway!?” Well I will tell you who needs it. He does. She does. They do. YOU do! I apologize if I am starting to sound a bit like Oprah. In case you wondered, yes even Oprah uses social media in her marketing plan.

Facebook also offers something that can be very useful. They have created Facebook Shop. This allows you to add your products to the Shop and customers can purchase them right from your Facebook page. I have clients that put all of their inventory in the Shop and clients that only put daily, monthly or weekly specials. The only kink that I have found is that you must be very diligent in keeping track of your inventory, especially if you are selling on multiple sites like Amazon and Ebay.

The long and short of it is although Facebook is the most popular social media site by far it is not ranked #1 in ROI social media Traffic Drivers in SMB B2B business 2016. Twitter, Linkedin and Yelp actually come in before Facebook. I believe this is because Facebook is more complicated than some of the other social media sites due to it’s size and depth. Having said that I can not say it enough. If you are not using Facebook in your marketing plan you are missing a great opportunity to increase sales.

Most companies, especially smaller companies, do not have the time for the due diligence that it takes to run a successful Facebook marketing campaign. If you are in need of someone to help you understand the ins and outs of Facebook and want to increase your sales utilizing social media then call Crosby Interactive today for your free consultation.

Is Facebook right for me?

One would think that the obvious “go to” site is Facebook. Most of you already have a Facebook page if not for business for personal. It is fairly easy to navigate on the surface. Facebook does have its limitations and disadvantages that can sometimes be frustrating.

Let’s look at a few of them.

  • Paid ads must have a graphic and the graphic can only have 20% text. This includes your logo. As a result you must be very creative in your ad design. I am lucky enough to have an amazing graphic designer on staff but if you do not then you will have to pay someone to do it and add that to the ad budget. The simpler the ad the better results you will get.
  • Approximately 80 million people use Facebook and approximately 22% of people’s internet time is on Facebook. You may be saying to yourself “WOW! I would get awesome results if I posted on Facebook.” Wellllll maybe. It really depends on how you post, how often you post, when you post and what you post. With this many people posting on Facebook it is very simple to get lost in the crowd.
  • Just because someone likes your page does not guarantee that he or she will see your updates in their newsfeed. In an effort to give users more control over their Facebook experience, Facebook allows people to unsubscribe from a pages updates. When someone unsubscribes from your updates they are hidden from the user’s feed. The user will only see your posts if they frequently visit your page. This makes it impossible to know exactly how many people are actually seeing your posts in their news feed. This is why it is even more important to make sure you are posting interesting things that speak to your followers. They will want to keep following to you if you are giving them something to keep their interest. Let’s be honest. Would you be reading this if it were boring or did not have important information that you needed? Yeah, I didn’t think so.
  • Communicating with your clients can be a negative or a positive. Like anything that is public now a days is open to ridicule. Back in the day you may have gotten a phone call or a sternly worded letter from an unhappy customer. Today anybody with a smartphone or computer can easily post whatever they like whether is it negative comments, false allegations or spam. As a result you need to closely monitor your Facebook page frequently, ideally checking each individual post. That way you can reply to good and bad comments. Remember we are in the age of instant gratification and people not only want but expect an immediate answer or reaction.

By this time you may be asking yourself “Ok so wait…what? I’m confused. Why use Facebook then?”

Oh, my friend, that answer is simple. If you aren’t on Facebook you do not have a chance of reaching any one of the 1.71 billion (yes I said billion) monthly active users. Facebook is a beast and if you know how to work the system you can be very successful!
Let’s take a look at some of the stats (stats provided by brandwatch.com)

  • Facebook was founded by Mark Zuckerburg and his Harvard roommates February 4, 2004.
  • Facebook owns Instagram, WhatsApp and Oculus.
  • There are 1.71 billion monthly users (as of July 2016)
  • 17% of those are mobile-only users
  • Facebook adds 500,000 new users every day; 6 new profiles every second
  • Worldwide 38.6% of the online population use Facebook
  • Facebook accounts for 62% of social logins made by consumers to sign into apps and websites of publishers and brands.
  • Users spend an average of 20 minutes per day on the site
  • Facebook sees 100 million hours of daily watch time
  • There are 50 million active small business Pages
  • 78% of advertising comes from mobile ads
  • 49% of users like a Facebook page to support a brand they like
  • Videos earn the highest rate of engagement, despite only making up 3% of content. I will elaborate on Facebook videos in another blog but keep in mind that it is important and a must to have in your social media marketing plan.

Why social media marketing?

There are several reasons for a company to invest in social media marketing. The results depend on what your goals are.

  • Increase awareness
  • Reach a new audience
  • Boost engagement
  • Increase traffic to website
  • Explore new business opportunities
  • Gain new leads
  • Work with new clients

No matter what your goals are if you do not stay on top of your social media marketing plan you will not succeed.

The Importance of Online Marketing

1000 740 Crosby Interactive

The Importance of Online Marketing

If you’re not marketing your business online you are missing a huge opportunity to grow your business. No matter how great your product or service is, without digital marketing efforts, you’re more likely to stand still and be ignored than to move forward and find customers or clients.

Digital Marketing Pays Off!

Online marketing is a powerful tool for building your brand, connecting to consumers, and getting leads. Now more than ever, consumers rely on the infinitely large world wide web to find information about your products and services.

Social media and reviews play a role in online marketing

Social Media Use is on the Rise Since 2005, social networking has been the fastest-growing online activity. 66% of adult Internet users access social media. This has grown significantly from only 8% of online adults using social media in 2005. In fact, today Internet users spend 1 out of 6 online minutes using social media. That is 712% growth in 7 years!

Online reviews and recommendations are playing an important role in how consumers make their purchasing decisions. In fact, 76% of consumers reported considering online reviews when determining which local business to use. 72% of consumers surveyed said they trust online reviews as much as they trust personal recommendations. And 52% of consumers said they were more likely to use a local business that has a positive reputation.

Consumers watch over 200 billion videos online per month. Most of these videos are from YouTube. In 2011, there were 3 billion hours of video watched per month, over 4 billion video views per day, and about 60 hours of video uploaded every minute. Plus, with more consumers looking for video content online, YouTube is now the second largest search engine, with 3 billion unique searches per month.

The Shift to Online Marketing means local businesses are now spending more of their advertising budgets on online, interactive, and digital advertising, with a predicted growth from $21.2 billion in 2011 to $35 billion by 2015.

How online marketing can help your business

You’ll make more sales

No sales, no company – Mark Cuban

When people know your business exists, they’re much more likely to become your customers. If your marketing efforts are being done right you should see results shortly after, but do not be discouraged if you do not see immediate results. Remember if it’s worth having it’s worth waiting for.

 

You’ll increase awareness

More contact means more sharing of information, exchanging, gossiping,  engaging – in short, more word of mouth.” – Gary Vaynerchuk

Sometimes your best customers might see your advertisements hundreds of times before they buy anything. Many people see an ad or online recommendation and, instead of buying straight away, remember the brand name for future reference.

Raising awareness plants your business’s brand, its product, and its benefits in the mind of your target audience. By raising awareness through digital marketing, you’ll build a huge audience of potential customers who know who you are, know what you can offer and know exactly where to find you.

You’ll make consumers trust you

“People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” Malorie Lucich, Facebook

Who do you trust more: your friend or a complete stranger? The more well known your company becomes, the more people will trust you. The more people trust you, the more likely they are to buy your products and services.

Building trust isn’t something that can be done overnight. Think of the companies that you trust. The companies we trust the most are the ones we’ve been exposed to – either through advertising or by doing business with them.

The earlier you start marketing your business online, the longer your target audience will have known you. Start early and build a relationship with your target market and people will respond by trusting your business to live up to its image.

You’ll build a powerful brand

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezo

You may ask yourself “Do I want to market to sell more products or to build a brand that is easily recognizable?”  The smart business owner will do both.

The ultimate goal of your digital marketing campaigns should be to have customers come to you. Big brands like Google and Facebook don’t need to remind people that they exist because their customers already know them and trust them enough to make them part of their daily lives.

Branding is what separates your business from your competitors. It’s what makes a customer choose you instead of someone else. It’s your business’s style, reputation and culture all rolled into one. Brands are essential, and without marketing your business you’ll struggle to develop a memorable, powerful brand.

Remember that you are not in this alone. Crosby Interactive is here to assist you in all of your Digital Marketing needs.  Call today for a FREE Consultation – (502) 767-3014.

Magento Web Developer

1000 740 Crosby Interactive

Looking for a Magento Web Developer to enhance or create your Ecommerce store?

Our Magento Web Developers understand your needs.

Crosby Interactive is a full-service, eCommerce company with skilled Magento Web Developers. We are distinguished in the industry when it comes to delivering high rich features and result oriented Magento web development solutions. More than 1,000 Magento stores come online every day. Your online store’s success is determined by the experience offered to your visitors. Our Magento web developers will create this experience with a system that responds well to the user’s activity.  The more personal and convenient the shopping process created by your Magento web developer, the better the shopper’s opinion.

Let our Magento web developer help maximize your online potential and profits

Our Magento Web Developers have the resources and the knowledge to take you to the next level. Magento web developers can build implementations, customizations, and extensions. Our Magento web developers have a strong knowledge of this platform as well as e-commerce.  Our Magento web developers can do basically anything with this flexible platform to get the maximum out of your online store. Our Magento web developers exceed our client’s expectations!

Magento is the e-commerce platform trusted by the world’s leading brands. Magento is used by global brands like Nike, Ford, Samsung, and more.  Having big industry names using Magento, guarantees it to be a secure commercial system, which is capable of selling your products effectively online. Our Magento web developers keep your website optimized to be easily found and stay strong in terms of SEO.

Magento offers expandability, scalability, and flexibility. Magento web developers provide advanced and sophisticated web development platforms that shape your online store to your needs. Crosby Interactive certified Magento web developers have extensive backgrounds in developing custom features for the Magento platform. Our Magento web developers are experts in creating new themes for e-commerce shops and extending the existing functionality. We understand that your business is unique and our Magento web developers possess the skills necessary to combine your ideas with this platform. Our Magento web developers will differentiate your store in the competitive, e-commerce market. It is essential to meet and fulfill the constant changes in demand of your customers. Magento web developers will create an e-commerce store to meet these demands. Count on a full-service e-commerce company to have knowledgeable Magento web developers that offer real work solutions to any obstacles you face.

Magento Web Development team working for you!

Crosby Interactive Magento web developers have planned, designed, developed, and launched numerous successful e-commerce websites. Our Magento web developers can create and manage a products catalog, batch product update, add multiple images of products, easily manage orders and shipments, and can add wish lists. Magento web developers will allow catalog and product browsing, product filtering and comparison. Magento web developers can create user accounts, track shopping history, and utilize multi -languages and multi-currencies. Our Magento web developers have a wealth of experience dealing with migrations and integrations.

We develop and optimize e-commerce solutions to maximize your revenue potential. Most of our Magento clients require more than the default functionality of Magento. Our Magento web developers push boundaries in plug-in development and customization. This is where our Magento web developers thrive. Magento web developers have expertise in customizing and developing high-end websites.

Crosby Interactive has Magento web developers with years of experience

Crosby Interactive Magento web developers enjoy accepting new challenges and are passionate about developing websites that will help grow your business.  Keep ahead of your competitors, when our Magento web developer builds your successful e-commerce store.

If you are located in the Louisville area, Crosby Interactive offers Magento training and support covering the default features, third party plug-ins, extensions and SEO.

Louisville Web Design

1000 740 Crosby Interactive

Louisville Web Design Begins with a Louisville based Web Designer

Louisville Web Design made custom to suit your specific needs!

Crosby Interactive brings a personal touch to their Louisville clients. By meeting and getting to know our clients, we can customize your web design to best meet your needs. We do not use “cookie cutter” templates, but create custom web design for Louisville & national clients. Your Louisville web design will reflect your brand and who you are! Our Louisville based web designers will create a unique & custom design just for you!

Let a locally based company help you with your Louisville web design. Our experienced designers will meet with you personally at your convenience. We are always as close as a phone call.

Louisville web design is taking off at Crosby Interactive!

Let us help grow your business in Louisville with these services:

It is important to us to keep up with the latest in trends in web design methods and technology.  We bring this expertise to our clients with our professional customer service.  Louisville businesses and organizations rely on us for our dedication, expertise, creativity, and the results we garner for each Louisville web design client.

All of our Louisville web designs are mobile responsive. Work with a Louisville web designer to ensure your web design performs flawlessly on any screen size.

Louisville Web Design made Creative & Unique!

Crosby Interactive will make your Louisville Web Design unique with vivid colors and art, but also combine it with intelligent marketing, engaging content, social media & SEO expertise. We put your Louisville web design to work for you! Your web design is focused on creative and results orientated solutions designed to maximize your website’s true earning and traffic potential. Your web design is a reflection of who you are, and what you want your organization to be. Challenge our Louisville web designer to create your own unique web design!

Louisville Web Design Portfolio:

This is just a sampling of Louisville web designs that we have developed. We can show you other Louisville web designs that might match the type of design that is similar to your project.

Our main focus is to provide our Louisville web design clients the very best in web based technology at an affordable price. We have a strong track record in Louisville with our web design for both large and small businesses. If you have been looking for a dependable and reliable company that can meet the most demanding needs in Louisville web design, please give us a call.

Louisville Web Design is Booming with Crosby Interactive!

Crosby Interactive will be available to help with Louisville web design and maintain successful digital marketing in Louisville’s changing business environment. Don’t lose business to a poorly developed or outdated web design.

Louisville Web Design created by highly creative, successful Web Developers. Contact us to set up a meeting with one of our Louisville Web Design professionals.


    Contact Information

    Office Hours :
    Mon – Fri: 8:30am – 5:00pm EST

    Address :
    Horizon Office Park I
    13101 Magisterial Dr. – Ste 210
    Louisville, KY 40223-5137

    Phone: (502) 767-3014


    Contact Information

    Office Hours :
    Mon – Fri, 8am – 5:30pm EST
    Address :
    Horizon Office Park I
    13101 Magisterial Dr. – Ste 210
    Louisville, KY 40223-5137

    Phone: (502) 767-3014