2017 SEO Strategies & Trends

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What is SEO Anyway?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

So that’s the definition but what does it really mean? Well basically, in a nutshell, it means that if you are not utilizing SEO strategies your website will be at the bottom of the list when people search for your product or service on the internet..

Unless you sell something very specific in a very small market people won’t find you.

Let me give you an example. Open another browser window and search in Google for  “Mechanics in Louisville”. Go ahead..I’ll wait.

Welcome back. When you did your search you should have come up with:

1 – Kenny Jones Automotive, Inc

2 – Mechanic on wheels

3 – Redden’s Mobile Mechanics

You may have also noticed that there are more than 10 pages for that search. Now ask yourself this: Do you want to be at the top of that list or somewhere lost at the bottom?

If you aren’t working on SEO, your competition is and you will get left behind or buried.
So now that we have explained WHAT SEO is let’s talk about what to do about it.

Trends of 2017

I really cannot say it enough. The digital marketing world is forever changing and evolving at a lightning pace. 2017 brings us some interesting facts and new techniques. Although keywords are still important, typing in simple words yields simple results. Consumers today know exactly what they’re looking for, and search engines are getting much better at identifying user intent.

For your 2017 SEO strategy, it will be critical to:

1 – Investigate. What are users searching for that brings them to your page? What questions do they want your content to answer?

2 – Optimize. Once you have gathered your research data and found areas that need improvement, make the changes needed to boost ratings. Based on your research, tell the consumer’s story by altering content to reflect the reader’s experience.

3 – Adjust. Keep up with analytics to see what’s working and what isn’t so you can update accordingly.

We all turn to Google for answers. In response to our queries, Google will often display the required information directly in search results, along with other helpful websites, videos, movie or event information, reviews or specific dates.

Structured data markup (often referred to as “schema markup”) can help website owners achieve these enhanced listings on search engine results pages (SERPs). This markup works to assist search engines in understanding website content, allowing them to display that information in a way that is helpful for users.

For example, let’s say you ask Google for instructions for cooking meatloaf. The SERP features a rich answer (also known as a “direct answer” or “featured snippet”), followed by search listings that contain rich snippets relevant to recipes, such as reviews, ratings, cook time and calorie information:

According to studies, the volume of rich answers appearing in search results has nearly doubled from 2014 to 2016. If this trend continues, we’re likely to see an even greater number in the coming years.
Users love quick access to useful information like this, so do yourself a favor and consider implementing schema markup for your website in 2017, if you haven’t already.

On The Go

In May 2015, Google reported that mobile searches had surpassed desktop searches on its search engine. Since then, the company has taken many steps which signal that mobile, not desktop, should be considered as the default user experience. In fact, Google recently announced that it has begun experiments to make its index mobile-first.

Mobile accessibility has reshaped SEO over the past few years. Mobile search is growing at a rapid pace and isn’t showing any signs of slowing down in the future. Mobile optimization has always been important but 2017 will prove it mandatory.

Speak Up

Technology is undeniably growing for a few years now. It has been working out the kinks of voice search and quickly has become the preferred way of searching. Think about it, hands free, fast and simple. In America today, everyone wants instant gratification and simplicity. As the error rate of voice search plummets the speech recognition error rate has been reduced from around 25 percent two years ago to just 8 percent today.

Sum it up

There are many more aspects to SEO and how to make it the most effective strategy for your business. No worries though, that’s what we are here for.

Call Crosby Interactive today for your Free SEO consultation!  Let us do the leg work and help you make your 2017 business resolution a reality.

Lexington SEO

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Lost? Can’t Be Found?

Crosby Interactive SEO Lexington can help!

The SEO Lexington team takes the guess work out of what works.  Our SEO Lexington experts have experience with sites ranking higher in search results, directories and forums. The SEO Lexington team specializes in WorkPress, Magento and other powerful design solutions. The creative professionals on the SEO Lexington team will bring your website to its fullest potential to generate more leads.  After meeting with the SEO Lexington team, a unique plan will be created for your business. The SEO Lexington team will generate traffic and leads with your brand becoming well known.

The Crosby Interactive SEO Lexington team loves seeing your business succeed online.

Our SEO Lexington team builds websites for efficiency and user satisfaction. The SEO Lexington experts develop effective search engine marketing programs by reviewing current keywords, site structure, level of competition, existing algorithm compliance, and existing link popularity.  This information helps the SEO Lexington team design a campaign that provides an effective ROI.

Our SEO Lexington experts know that having the right web content is important to your online success. The SEO Lexington team writes strong content as part of your SEO campaign. The SEO Lexington team will establish you as an expert in your niche which generates additional leads.  The SEO Lexington team makes sure your website is seen by search engines as an authoritative source of information.

The SEO Lexington team will make sure your business is found.

The SEO Lexington team will perform detailed keyword research on your niche. Our SEO Lexington experts will look at your direct competitors and local keyword combinations for a high conversion rate.

By combining results from several different keyword tools, the SEO Lexington team will have accurate results for consistently producing a substantial ROI. Keyword phrases will be integrated into your website by the SEO Lexington team to make it spider friendly. The SEO Lexington experts also looks at “off-page” facts determined by quantity, quality and structure of links coming into the website. The SEO Lexington team collects and analyzes data needed to make strategic decisions for our clients.

Search engine optimization has been proven to increase visibility and sales.  The SEO Lexington team results come from years of experience of powerful link building campaigns, SEO friendly web designs and conversion optimization.

The SEO Lexington experts handle every facet related to your online presence. Our SEO Lexington team members are expert at content marketing and creation, video SEO, and conversion rate optimization and more. Visit with the SEO Lexington team to see how they can make your business stand out from the pack. SEO strategy successfully implemented can completely transform your business’s reach online and bring you well qualified, high converting leads. Our SEO Lexington experts will help improve your bottom line.[/pure_vc_animated_content]

Let the SEO Lexington team show you why we are the best!

Schedule a free consultation in Lexington with the SEO Lexington team. Our SEO Lexington team would like to learn more about your business and help with your marketing plans. The SEO Lexington team will not use confusing “tech-speech” but explain SEO in easy to understand terms. Questions are always welcome by the SEO Lexington team. This will be an enjoyable meeting where you can relax, listen and learn about strategies to improve your business’ ROI.

Call the SEO Lexington experts today for a meeting at your office or a local coffee shop. Consultations are always free, friendly and informative.

Louisville SEO

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Crosby Interactive Louisville Search Engine Optimization is Great!

Louisville Search Engine Optimization is one of the most effective ways to drive traffic to your site.

Louisville SEO involves understanding and implementing the best practices for increasing rankings and increasing exposure to customers. Consumers rely on the internet when looking for information about places, products, and services. More trust is put into websites ranked high on a search engine’s results list. 65% of the consumers will click on an organic return before a paid link. Businesses implementing Louisville SEO that maximizes their organic search results see more conversions to sales.

Recently, Google claimed it will serve roughly 6 billion searches per day. Don’t become lost in these searches. If you are not properly optimizing internet searches, you are losing a significant number of customers to the competition. Louisville SEO provides your website with better visibility, improved traffic, and brand awareness. Let Louisville SEO put your website to work!

Monthly, 75% of consumers use Google to find new places to spend money. With more than 80% of clicks happening on the first page, a professional Louisville search engine optimization strategy is a must. Louisville SEO can help your company receive brand exposure, a steady stream of new leads and enjoy long lasting results. Louisville SEO will help you reach your target audience through keyword-rich copywriting, link building, and local search marketing. Louisville SEO includes strategically updating a presence on Facebook, Google Plus, Twitter, YouTube and other similar platforms.

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We are an experienced and reputable Louisville SEO company that provides the very best in safe and sustainable search engine ranking solutions.

Louisville SEO will help your company establish a strong web presence and first-page placement in searches. Your Louisville SEO enhanced website will be easily found, drawing in more customers, and making sales for a positive impact to your bottom line.

Crosby Interactive Louisville SEO professionals are experts. Louisville SEO experts will navigate hundreds of ranking factors that engines use and keep current on ever-changing algorithm updates. We have the experience and expertise to understand your business objectives and to translate them into effective Louisville SEO strategies. These Louisville SEO strategies will deliver high-quality search engine rankings. Using Louisville SEO your website will achieve significant increases in search engine results. Louisville SEO optimizes your website for search engines with careful, detailed planning and execution. Louisville SEO is constantly working to maintain or increase your position. Louisville SEO strategies evolve. Louisville SEO will improve your online business website inside the first three months of optimization. Louisville SEO improves your organic links through hard work and research. You always get the services and support you need to stay ahead of the competition from Louisville SEO experts. Louisville SEO experts are an extension of your marketing team.

Crosby Interactive Louisville SEO provides reliable and effective services to a diverse set of clients. In our experience as a premier Louisville SEO business working with numerous websites, we have become knowledgeable with the optimization of different kinds of websites.

Find out why Louisville SEO is King!

Louisville SEO works closely with clients to learn their goals and plan the best SEO strategy to improve ranking. Louisville SEO is committed to helping your business reach the top of the search results. Louisville SEO will ensure your marketing strategy is aligned with your long-term business goals. Our clients become more successful using Louisville SEO strategies.

With a track record that speaks for itself, we offer your website the very best in Louisville SEO (Search Engine Optimization) Services.

Leading Louisville SEO Web Company since 1999!

Contact us today to speak with one of our Louisville SEO experts to learn how you can start reaching more qualified leads!

Like most technology, Search engine algorithms change regularly. SEO strategy needs to constantly be maintained and improved in order to keep rankings high. SEO strategy requires a long-term outlook and commitment. SEO strategy is made to reach the most potential customers, as this affects your bottom-line.

SEO strategy isn’t about instant gratification. SEO strategy results often take months to see and this is especially true for small companies that are new online.

SEO Strategy

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Your Website Needs an SEO Strategy!


Search Engine Optimization (SEO) is a powerful marketing strategy. Crosby Interactive is a leader in Search Engine Optimization Strategy.  Search engine optimization strategy attempts to give your website top placement in results pages of a search. This high ranking attracts more visitors resulting in new customers and more revenue. SEO strategy is a multifaceted approach that covers everything from the tech-heavy aspect of your website’s infrastructure to creative, targeted approaches to content. Crosby Interactive has the experience and expertise to understand your business objectives and translate them into an effective SEO strategy.

Most businesses know the need to implement an SEO strategy. Crosby Interactive can develop an SEO strategy that will help you achieve your goals, profile your target audience, and help you win against your competitor. There is a lot of misinformation about SEO strategy. Crosby Interactive has the experience to know what SEO strategy resources can be trusted.

An SEO strategy will help you meet algorithms search engines use to rank websites. Spider-driven search engines such as Google®, Yahoo!® and MSN® rank websites. Rankings are determined by design and layout, link popularity, keyword density, HTML code, and more. A good SEO strategy will meet these demands and give your site a good position. SEO strategy will help spiders look for the right keywords that determine how high your website will be ranked. SEO Strategy is the key to training the search engines which results your website should show up for. As Search Engines update their algorithms we must continually improve SEO Strategy to keep up.

Top 6 Search Engine Optimization Strategies for 2017

  1. On-Page Content SEO Strategy and SEO Meta Data
  2. Relative Click Through Rate (CTR) from Search Engine Traffic(SERPs)
  3. Quality, Relevant Links (Backlinks)
  4. Mobile Responsiveness
  5. Page Load Speeds
  6. User Usage and Bounce Rate

Crosby Interactive includes keyword research, text writing, submissions and site analysis in their search engine optimization strategy packages.

Keywords can be important in your SEO strategy. Your website SEO strategy focuses around your top keywords. Keywords you choose for your SEO strategy require a significant amount of effort – page updates, content creation, and text anchoring. Keywords used appropriately and tagged efficiently produce valuable content related to your industry and making an SEO strategy. Another SEO strategy is sending fresh, high-quality content on a continual basis.

Generating back links is a rising SEO strategy. This SEO strategy creates links to your website and content, helping you to rank well in search engines.  A link to your website is a Search Engine Optimization strategy that isn’t always easy to implement.  This valuable SEO Strategy can be time-consuming, but also very rewarding.

Crosby Interactive has developed SEO strategies which have consistently yielded results of increased traffic. Most new visitors to a website originate from a web search. We will develop an impeccable search engine optimization strategy which will position your company for the most possible success. SEO strategy results are verifiable and measurable. Let us help you develop an SEO strategy to make the most out of your website and start connecting with new customers.

SEO Strategy’s top placement in search engines generally provides a more favorable return on investment compared to traditional forms of advertising.

Contact an SEO Strategy Specialist at Crosby Interactive to learn more about Search Engine Optimization Strategies for your website.

Like most technology, Search engine algorithms change regularly. SEO strategy needs to constantly be maintained and improved in order to keep rankings high. SEO strategy requires a long-term outlook and commitment. SEO strategy is made to reach the most potential customers, as this affects your bottom-line.

SEO strategy isn’t about instant gratification. SEO strategy results often take months to see and this is especially true for small companies that are new online.

On-Page SEO Optimization Tips

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On-Page SEO Optimization Tips

Search engine optimization is necessary for any website that wants to rank high on search engine results pages (SERPs). Our On-Page SEO Optimization Tips start with the initial build of the website structure and work to improve the overall content with search engines in mind. There is a lot of information out there, so we’re here to help you make sense of all the On-Page SEO Optimization noise.

On-Page SEO Optimization Elements

On-page SEO content optimization is more than just keyword placement.  In 2016 search engines are shifting some of the focus to how users interact with your site, time spent on your site and sharing your content.  The following On-Page SEO Optimization Tips should help you on your path to success.

  1. Unique On-Page SEO content
  2. Keyword Targeted SEO content
  3. Great User Experience (Videos, Photos, Call to Action)
  4. Meta Data, Schema & Rich Snippets
  5. Mobile Responsive
  6. Shareable on Social Networks
  7. Crawling & Indexing Accessible

1. Unique Content with a Purpose

In the past we’ve been taught that proper keyword targeting in specific places within the page is king when it comes to On-Page SEO Optimization Tips.  These simple rules are still true, but worth nothing if your visitors don’t enjoy or engage in the website.

Read About Top 2016 SEO Strategies

On-Page SEO content should be unique from every other page on your site; as well as, every other page on the internet.  That means you can’t just regurgitate the same data over and over, page after page.  Each page needs a unique purpose and goal.

On-Page SEO Optimized Content Needs a Purpose

On-Page SEO content optimization is more than just a unique page.  The web page needs to give the user something they are looking for or need.  This SEO optimized content is more likely to be shared on social media, more time is spent on the page and potentially a new loyal fan is created.  Search engines see this as a sign that your site is relevant to the original search and users enjoy the on-page content.  The more organic traffic, social shares, clicks and links you get, the higher this page performs in the SERPs.

2. Keyword On-Page SEO Content Optimization Tips

on-page SEO content optimization in these areas of the page.  Make sure the on-page seo content density of that phrase is higher than all other phrases.

  • Page Title. This usually appears as the Blue Link in SERPs.
  • Meta Description. This usually appears below the Blue Link in SERPs and should give the user a reason to click.
  • Page Headline. Be sure to use the H1 tag to identify the most important heading on the page.
  • Often the url is structured using the Page Title or Heading to knock this out in one step.
  • Page Content / Body. Content still needs to be useful, no keyword stuffing!
  • Using the keyword within internal or external links on the page will add to the SEO Content optimization.
  • Images & Image Alt Tags. Use the target keyword phrase in the file name; as well as, the alt tag.
  • Meta Keywords. Google does not use Meta Keywords in page rankings, so only use these when it is useful to you internally.

3. User Experience SEO Optimization Tips

User experience and a low bounce rate go hand-in-hand with On-Page SEO Optimization.  Using engaging videos, images and call to action buttons or links can reduce bounce rate and increase the time the user spends on the site.  Allowing comments and encouraging interaction on the page are great SEO Optimization Tips.

4. MetaData, Schema & Rich Snippets SEO Optimization Tips

Anytime I compose an SEO Optimized Content page, I always wrap up with the MetaData.  MetaData is at the core of on-page SEO optimization.  This is an extension of keyword targeted seo content optimization strategy.  Your page title/MetaTitle, Meta Description & URL should all include your targeted keyword phrase whenever possible.  Optimize your AltTags for links and images with the target keyword phrase as well.

Using structured data such as and rich snippets will allow search engines to display your content pages in an easy to follow format.  For example, a restaurant’s online menu will display as links, an artist’s event schedule or your most important services can be represented as separate links in SERPs using these SEO optimization tips.

5. Mobile Responsiveness – No On-Page SEO Content can ignore

Google and other search engines recognize that a vast number of searches are originating from mobile devices.  As a result, websites that resize according to the device, aka mobile friendly optimized websites, are getting a preference in search results pages.

6. Shareable on Social Networks SEO Optimization Tips

It is no surprise that user experience can often be judged by how many times your SEO content page is shared.  Include links to your social accounts, but it is also wise to provide links for users to quickly share your blog posts or web pages.  This SEO Optimization Tip means making it easy for users to share the content you worked so hard to optimize.

7. Crawling & Indexing Accessible

Another On-Page SEO Optimization tip is ensuring your website is crawler/bot accessible.  Search engines use automated “bots” to crawl every page on the web and use that information to show relevant results to user searches.  Search engines have sophisticated methods to find relevant content, but it is wise to ensure they can “read” all your seo optimized content.

  • Don’t use duplicate content, make sure all urls canonicalize to the original using redirects or rel=canonical protocol
  • Use URL best practices for length, static vs dynamic, rss feeds or xml sitemaps
  • Use Robots.txt and Meta Robots to allow search engines to access the applicable pages of your site.
  • Use proper page redirects such as 503 (not 404), avoid multiple redirects and use 301 or 30x redirects.

On-Page SEO Content Optimization…You’ll Get There! We Can Help!

Don’t let On-Page SEO Optimization get you down.  We have trained SEO professionals ready to help, train or optimize for SEO whenever you need us.  If you are interested in learning how to do your own On-Page SEO Optimization and would like to schedule a training session Contact Us Today!

SEO Optimization IS Our Day Job!

If you don’t have time to become an SEO Optimization Guru, let us step in and help.  We can perform a full SEO Website Audit to help get you optimized from the ground up, or we can consult and review specific pages to save you time.

Top Search Engine Optimization SEO Strategies for 2016

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SEO Stands for Search Engine Optimization

Search Engine Optimization (SEO) is the act of structuring website data to ensure the site appears high on Search Engine Results Pages (SERPs) for targeted keyword phrases.  SEO strategy improves the ranking of the website in organic (unpaid) results.

SEO strategy is a marketing discipline that involves not only technical build of the site so search engines can readily crawl the information, but also continually improving a site for the users.

Why Do We Need SEO Strategies?

Most of the new visitors to a website originate from a web search. Popular search engines such as Google, Bing and Yahoo crawl every site on the web in order to provide users a list of relevant matches to their query. SEO Strategy is key to train the search engines what search engine results your website should show up for.

Top 6 Search Engine Optimization Strategies for 2016

  1. On-Page Content SEO Optimization and SEO Meta Data
  2. Relative Click Through Rate (CTR) from Search Engine Traffic (SERPs)
  3. Quality, Relevant Links (Backlinks) to Your Website
  4. Mobile Responsiveness and Mobile Friendliness
  5. Page Load Speeds, Less than 1 second
  6. User Usage and Bounce Rate of the Page

What Are Examples of Search Engine Optimization or SEO Strategies?

Now let’s get to the fun stuff! SEO Strategy is the name of the game and there are several ways to play it. As Search Engines update their algorithms we must continually improve SEO Strategy to keep up. An August 2015 study on Search Engine Ranking Factors by MOZ, Inc, a Seattle-based SEO consulting company, surveyed over 150 marketing professionals. Allow my years of search engine optimization experience to translate these into more comfortable SEO terms.

Backlinks SEO Strategy

Having a link to your website domain on other websites is a Search Engine Optimization strategy that isn’t always easy to implement.  This valuable SEO Strategy can be time consuming, but also very rewarding for improving your overall SEO relevance with Search Engines.  Not all links are created equal.  A website “link farm,” for example, isn’t as valuable as a link from a news site or another website containing related page content.

How to Improve Backlinks and Interlinking to Your Website

The overall idea is the more people linking to your website the more popular it is.  This popularity is a good indication that the website is valuable.


    Create profiles for certain employees and/or founders and add custom links with anchor text using target keywords you want to appear in Search Engine Results Pages (SERPs) for.


    Create a local business listing for each of your offices using Target Keyword Phrases for Search Engine Optimization.


    Creating a profile on social networking sites such as LinkedIn, Digg, Foursquare, Reddit and Yelp can provide opportunity for backlinks to your website. You don’t have to do all of them, but take the time to research which ones you should.  Yelp is great for restaurants, events and attractions.  Reddit or Ezine articles might be better if your information is more like News or Articles for reading.


    Simply creating a blog on your website is merely step 1. From there share the posts on social media sites such as Facebook, Google Plus and Instagram.  Encourage others to share the posts throughout social media.  Have a contest or promote your post with paid advertising.


    Share your blog or news article links on other blog sites with related material. Always keep in mind that the originating site needs to be relevant or you’re wasting time.


    PBN or private blog network, is a set of domains that you or another individual owns. It is possible to have a PBN SEO Strategy in place on a free network like but typically those do not have as much SEO Power as self hosted blog sites.  In most cases, PBN SEO Strategy consists of mainly expired domains that have been used and then allowed to expire.  These older domains provide more value in a backlink than a brand new domain.

Page Keyword Content Search Engine Optimization Strategy

Keyword Content SEO Strategy can provide a slow but long term benefit to Search Engine Optimization.  Every page of your website should use a theme model for keyword targeting in your SEO Strategy.  In other words, each page is unique and should have a unique keyword phrase as its target.  For proper search engine optimization strategy you will use this target keyword phrase in your Page Title and Meta Data, Headings, Image Names, Captions, etc and this phrase should be the most prominent or dense phrase on the page.  Using this SEO Strategy throughout your website will build a solid foundation for your targeted keyword phrases.

User Experience and SEO Strategy

Mobile Responsiveness and Mobile Friendliness

It is no secret that these modern times show an increase in mobile searches. We all know someone who has a tablet, smart phone or ereader and this audience is driving more and more online traffic. Back in April 2015 Google announced that they were expanding use of mobile-friendliness as a ranking signal for SERPs. If your website is not mobile responsive Google and other search engines will penalize your page ranking in favor of another site that is Mobile Responsive. This makes Mobile Responsiveness a vital part of SEO Strategy for all websites.

Page Load Time and Bounce Rate Affects SEO Strategy

There are millions of websites on the internet, so page load time, less than 1 second, is important.  Websites with SEO optimized images, code and faster page load speeds will rank higher in SERPs than slower sites.  Not to mention, if user experience is reduced enough your Page Bounce Rate can go up which has a negative impact on SEO Strategy.

Improve Overall User Experience to Retain Longer Visits

Search engines such as Google continually update algorithms to improve their user’s experience and provide the results they want within the first few SERPs.  SEO Strategy must now focus on how someone interacts with your website and the duration of their visit to get the best page ranking.

SEO Strategies to Improve User Interaction


    – A great SEO Strategy is to get the user to click a link on the landing page. Don’t give them everything on the landing page.  Get them to click “Contact Us Today” or “Click for More Info” or “Shop our Clearance Sale” so they interact with the page and spend more time viewing your website.


    – Many news and blog articles have started hiding most of the article after the first few paragraphs. Clicking “More” simply shows the rest of the article without loading a new page.  This SEO Strategy still increases interaction with the site.


    – People love videos and images and watching a short clip increases duration of their time on your site. Clicking through a slide show is another SEO Strategy to show Search Engines that users value your website.


    – Just having a bunch of content on your website is NOT, I repeat, is NOT going to keep your users involved. Never ending pages of text and more text is overwhelming and can have a negative impact on SEO Strategy.  If there is too much varied content on the page, the targeted keywords get watered down and become less valuable to SEO.

SEO: King Of the Hill

SEO Strategy is an ongoing, methodical process of continually optimizing your website for high page ranking in SERPs. It takes constant attention and effort to achieve and maintain top rankings.  If you would like a detailed SEO Analysis of your website or just want to schedule a Free SEO Consultation please email.

How to Manage A Successful Display Banner Advertising Campaign Online

1000 740 Crosby Interactive

Display Banner Advertising

If you have ever surfed the World Wide Web you have seen some type of Banner Ad displayed attempting to entice you to click. Display Banner Advertising can be an effective online marketing tool for small business to large.  However, how do you go about managing an online banner advertising campaign?  How can banner advertising through online display networks benefit your business?

Don’t let the technical lingo frighten you.  Managing and maintaining a successful online banner advertising campaign can be a lucrative advertising source that follows a few simple marketing rules.  I will walk you through step by step how to develop a digital display banner advertising strategy that can be used for any type of business

Why Should You Use Banner Advertising for Your Online Marketing?

Display Banner Advertising through popular search networks such as Google, Yahoo & Bing can be very cost effective.  You can reach a large audience, specifically targeted to your industry or goal for your business.

These banner ads operate on a Cost-Per-Click (CPC) marketing technique similar to the text Search Engine Marketing you are used to with Google Adwords. However, much of the time banner ads are seen more often than they are clicked. This brings you brand & name recognition for every impression, and only costs when the user is ready to purchase what you are advertising in the banner ad or read more about your message. In comparison to TV, Radio, Print and Direct Mail Marketing ads that blanket an area for one price, hoping to reach the correct audience; display banner advertising is optimized toward your particular industry, topic or even specific websites you select. Digital Display Banner Advertising networks also provide analytics and reporting to help track your return on investment.

Bottom line, if your online banner advertising campaign doesn’t produce results You’re Doing It Wrong!

Benefits of Online Display Banner Advertising Include:

  • Target a Larger, More Specific Audience.
  • Brand & Name Recognition for every Banner Ad Impression.
  • Greater, more Cost-Effective ROI. Pay only when someone clicks the banner ad.
  • Banner advertising provides immediate access to purchase goods, email or contact you.
  • Track your results and adjust banner advertising campaign strategy based on response.

Successful Display banner Advertising Strategy

There are a few key elements to a successful Display Banner Advertising campaign.  If you follow these simple guidelines you are well on your way to growing your business, increasing leads and revenue using banner ads.

What Are Your Goals for the Banner Advertising Campaign?

This sounds simple enough right?  What are your banner advertising goals?  If you are an ecommerce business your goal is likely to increase sales & revenue through banner advertising.  If your business objective is to get new clients your goal may be to increase email & phone leads generated from your website.  If you offer a service to a highly competitive industry, your banner advertising goal can simply be to increase brand recognition and awareness of your business and your message.  A clearly defined goal must be identified before your Banner Advertising Campaign can begin.

What is Your Target Audience?

In order for any advertisement to be successful it has to reach your target audience.  Therefore, if you want your Display Banner Advertising Campaign to be successful your message needs to reach the right people.  Here are some tips for identifying your target audience.

  • Use analytics software to gauge current Organic Traffic entering your site.
    • Identify age, gender & geographic information about your current audience.
    • Are these numbers expected? Should you continue to focus on this audience or target the areas where you are lacking exposure?
  • Use the nature of your business to identify the Target Audience for Banner Advertising.
    • Are you advertising for Job Openings?
    • Will your Banners Advertise Products for Sale?
    • Is Sales your focus? To whom do you want to sell to?
  • Do you have multiple Target Audiences? You might consider tailoring your message differently depending on the specific group of people you want to entice into clicking your Banner Ads.

What is Your Banner Advertising Message?

Now that you have established the goal or goals for your banner advertising campaign, and you’ve identified to whom you want to target the banner ads to, you are ready to work on the actual message in your Display Banner Ad. Don’t be afraid to be creative! What a lot of people forget about a Display Banner Ad, is that your message is being shown to a user who is in the middle of something else.

This person came to another website with a purpose. Whether that is to read the news, catch up on stocks or check out the latest shoe styles you have to display your message in an eye catching way that entices them to stop what they are doing, read & click your Banner Ad.Most display banner advertisements should include a Call to Action in the ad. For example, a “Buy Now” or “Shop This Sale” button on the banner ad asks the viewer to click if they want to purchase. If you have more to say you may advertise “Click to Read More” or “Learn More About This” on your banner ad.

Banner Advertising Landing Pages Are Important!

One of the biggest mistakes you can make when promoting your business through Display Banner Advertising is to point your banner ad to an irrelevant page.  When someone clicks on your banner ad they expect to “land” on a page that contains more information about the message they were just viewing.  If your landing page is your home page, you may be wasting money.  You may choose to create a new Responsive Web Design for your landing page as part of your banner ad strategy.The landing page for your display banner advertising campaign should have a similar look and feel to it as the banner ad.  This creates a sense of continuity for your audience and visually continues the theme they were just exposed to.There should be additional information on the landing page that is directly related to what was in the banner ad.  If the user saw products for sale in your banner ad the landing page should take them to that specific product or to the sale page containing the product.  If the Banner Advertisement boasts your web development services the landing page should continue the same topic of conversation.  The last thing you want to do is bring someone to your website and frustrate them by not having the information readily available when they get there.

Display Banner Advertisements Aren’t Just For Clicking

There are different ways to use display banner advertising to grow your business, increase your leads and revenue online.  The primary use for banner advertising is by having a Call to Action that you want people to click on.  This type of display banner advertising asks people to come to your website NOW because you are having a sale, offering free consultations, hiring for a new position etc.

Another use for Display Banner Advertising is brand or name recognition. In this case, it isn’t the clicks you are necessarily driving for it is impressions. You target your audience carefully or remarket to an audience that has already visited your website. This type of banner advertising keeps delivering your message like a seed that grows in their mind. Your message may be an industry that needs research before deciding to contact you; or your banner advertisement may be for a service they won’t need until later in the year. By keeping your brand, your name, your website continuously displayed to your target audience you are building a foundation for leads in the future.

Wrapping It Up – Display Banner Ads

Display Banner Advertising can be a very profitable way to grow your business online.  Please feel free to contact me for a free consultation review and I will show you how Online Display Banner Advertising can help your business Get More Leads, More Sales & More Revenue!

    Contact Information

    Office Hours :
    Mon – Fri: 8:30am – 5:00pm EST

    Address :
    Horizon Office Park I
    13101 Magisterial Dr. – Ste 210
    Louisville, KY 40223-5137

    Phone: (502) 767-3014

    Contact Information

    Office Hours :
    Mon – Fri, 8am – 5:30pm EST
    Address :
    Horizon Office Park I
    13101 Magisterial Dr. – Ste 210
    Louisville, KY 40223-5137

    Phone: (502) 767-3014