It really doesn’t matter what your business is there is a good chance that you have a broad customer base. There are over 2 billion people who use social media and reaching them is easier than ever. Or is it?
Age is the Rage
When it comes to marketing, social media content for your audience is key. One way to target your social media marketing efforts is by age group.
Remember when I said that there are approximately 2 billion people using social media? Well obviously they are all not on at the same time. Generational groups all have different preferences and habits when it comes to their favorite social media sites. They all also have different ways in which they engage with content.
It is unwise to discount this group. They are the future and know what they want and how to get it. If you are not considering them marketing efforts you are missing out on future sales. If you place yourself in their minds now they will remember you in the future. Let’s not forget about the influence that they have on their parents. I do not know about you but my teenagers are my “go to” on what is in and what is not. Typically, if they do not recommend it I do not give it a second thought.
They spend approximately $44 billion in annual purchasing power
The average attention span is 8 seconds
33% would like brands to email them
32% say Instagram is their favorite social media site
They are connected for 1+ hours per day, but about half (46%) are connected 10+ hours per day.(wiki.com)
One-in-four (25%) are actively connected (checking email, messages, etc.) within five minutes of waking up, while nearly three-in-four (73%) are connected in an hour or less. (wiki.com)
Generation Z will travel across digital mediums and it is important for brands to travel with them.
This group, more than any other, needs to be impressed instantly. With an average 8-second attention span, you better be creative and attention grabbing or you are likely to lose this group.
Millennials (age 20-35)
Some marketers may find it hard to wrap their minds around millennial consumers but they have to do it. No if, ands or butts.This, in my opinion, is the most influential group. If you aren’t reaching this group then you may as well hang it up now. Not only do Millennials have an influence on Generation Z, they have it on Generation X and Baby Boomers. If you can corner this market you have a good chance of cornering the others as well.
Numbering roughly 77 million, millennials make up about one-fourth of the US population (Nielsen).
Millennials in the US wield about $1.3 trillion in annual buying power (Boston Consulting Group).
More than 85 percent of millennials in the US own smartphones.
87 percent of online adults in the US age 18 to 29 use Facebook, with 53 percent on Instagram, 37 percent on Twitter and 34 percent on Pinterest (Pew Research Center). That age group represents a large chunk of millennials.
Five out of six millennials in the US connect with companies on social media networks (SDL).
Millennials in the US are seven times more likely to give their personal information to a trusted brand than to any other brand (SDL).
66 percent of millennials in the US follow a company or brand on Twitter and 64 percent like a company or brand on Facebook to score a coupon or discount (University of Massachusetts Dartmouth).
43% of Millennials want brands to reach them via email.
It is staggering the influence that this generation has on other generations.
As a member of this generation I can say that more than any other, we are stuck in the middle and tend to get forgotten. It may be time to start shifting your attention to Gen Xers. As the Baby Boomers continue to age, we’re finding that they are more consumed with retirement and spending time with their Grandkids than the latest hi-tech gadget. For the first time ever, adults defined as Generation X are spending more of their money on luxury items than they Baby Boomers. Let that sink in for a moment.
Generation X is a part of the only generation who regularly consumes their marketing messages from all of the media channels including social media and mobile (unlike Baby Boomers) and TV/Cable (unlike Gen Y). It is like the trifecta for all of the major brands marketing campaigns.
Numbering roughly 77 million, Gen X makes up about one-fourth of the US population (Nielsen).
Gen X in the US wield about $1.3 trillion in annual buying power (Boston Consulting Group).
More than 85 percent of Gen X in the US own smartphones (Nielsen).
87 percent of online adults in the US age 18 to 29 use Facebook, with 53 percent on Instagram, 37 percent on Twitter and 34 percent on Pinterest (Pew Research Center). That age group represents a large chunk of Gen X.
Five out of six Gen X in the US connect with companies on social media networks (SDL).
Gen X in the US are seven times more likely to give their personal information to a trusted brand than to any other brand (SDL).
66 percent of Gen X in the US follow a company or brand on Twitter and 64 percent like a company or brand on Facebook to score a coupon or discount (University of Massachusetts Dartmouth).
51 percent of US Gen X would share information with companies in exchange for an incentive (USC Annenberg Center for the Digital Future).
While I do not think that my generation is the most important to market to I do not think that, by any means, you should leave them out totally. Generation X sort of holds all of the cards when it comes to buying power. They are old enough to not still have student loans and have started their careers, therefore, having extra income and young enough to still make a marketing impression on and earn their extra dollars.
Baby Boomers (age 50-65)
Ahh the Baby Boomers. Aptly named they have access to 70% of the U.S. disposable income. I am sure we have all seen the memes with the child talking to his Grandma on the phone with an exasperated look on his face trying to explain the internet. Do not let this generation fool you. They are as tech savvy as other generations for the most part. The difference is that they have to learn it and it does not come second hand like it does to say Generation Z or the Millennials.
I mentioned that this generation mainly focuses on retirement and spending time with their grandchildren. Those grandchildren, if you recall, are Generation Z. They want to connect with their Grandkids and social media is the easiest way to do that. This adorable generation loves loves loves Facebook. 84.9% of Boomers said that they belong to and are active on Facebook. When it comes to social media they are very loyal.
60% of people in the 50 – 64 year age group, which is most of the boomer population, are now on at least one social media site (slideshare.net)
Baby boomers spend 27 hours per week online, which is two hours more per week than those who are between 16 and 34. (slideshare.net)
61% of seniors and 46% of seniors age 65+ use email. (slideshare.net)
82.3% of baby boomers belong to at least one social media site. (Source DMN3)
Baby boomers are less likely to use other social media platforms like Twitter and Instagram. 5% of 65+ year olds online use Twitter as compared to 31% of 18-29 year olds, and only 1% of the same group online has an Instagram account. (Source Post Control Marketing)
Baby boomers take action based on what they see on social media, and most of the time it’s focused on finding more information. (Source DMN3)
Baby Boomers are 19% more likely to share content compared to any other generation, reinforcing the notion that Facebook’s demographic is trending slightly older. (Source Digital Trends)
Baby Boomers are the least likely to use a smartphone to make a purchase from social media (Source Marketing Sherpa)
There are literally thousands of studies done on marketing to the different generations. I could talk to you all day about it but I will spare you (for now).
What it boils down to is marketing to each different generation is based on analytics. If you just build a marketing plan and hope for the best you probably will not get the results that you are hoping for. As an experienced social media marketing professional, I would be remiss if I did not give you the advice of leaving it to the professionals. Having a dedicated marketing company on your side will allow you to not only have to keep up with all of the statistics but it will allow you to have a creative outlet that is knowledgeable and can create different marketing strategies that are geared specifically towards each generation.
I am always surprised when I tell my clients about Pinterest and they have no idea what I am talking about. I sometimes feel that Pinterest is viewed as the weed in your garden that always looks like a flower but you are never really sure so you just leave it and tend to the rest of your garden hoping for the best. Pinterest, however, is quickly becoming one of the top social media sites to advertise on. While it does have some limitations like not being able to sell products from the site there are ways to get around that and leaving your footprint on this site can pay off big.
Pinterest boasts themselves as the world’s largest catalog of ideas. You can literally get lost in a sea of ideas on any topic you can think of and for some, it is very addicting (I am told that I am addicted to Pinterest but I am in denial.) It is for this reason that you must have your Pinterest page very organized and know what is trending. Pinterest puts out a review every year that gives their predictions of what will be trending in the upcoming year.
[tren-ding] adjective 1.emerging as a popular trend: trending fashion accessories.
2. widely mentioned or discussed on the Internet, especially on social-media websites: trending topics on Twitter.
There are a few ways that you can tell if Pinterest is one of the right social media platforms for your business. Let’s examine the top 4 ways to know if Pinterest is right for you.
1 – Your Customers know best – Take a look at your Google Analytics. If you do not have Google Analytics you need to immediately stop reading this post, turn off your computer and walk away. Assuming that you do have Google Analytics you may be surprised to find that if you check the traffic referral section you may find that Pinterest is already driving traffic your way. If this is the case then your customers are already indicating that Pinterest is a platform that you want to invest your time on.
2 – Eye Inspiring – Pinterest is based on the theory that people respond to images quicker that they do text. For this reason you need to ask yourself “Can I sell my products through eye catching graphics?” It is actually easier said than done. The world has many creative people all vying for attention and if you are not at the top of your visual game then more than likely you will be lost in the crowd. Having a graphic designer on staff dedicated to creating that visual pot of gold is key. The trick here is quality over quantity. The trick here is quality over quantity. To spark a pinning frenzy, you must identify your highest-quality visual content, and then put it within easy reach of Pinterest users.
3 – Question your creative strength – There is not a right or wrong answer to these questions. Some have it and some don’t. It is vital that you ask yourself “Do I have the creative strength to consistently produce eye catching graphics that will keep my audience interested?” “Does the idea of having to create said graphics on a consistent basis make you want to get into your car and drive it off of a cliff?” Your graphics need to be industry specific and not just promotional. You do not want to make your audience feel that you are just trying to sell them something. You must make them feel comfortable and knowledgeable about your company. If you make them feel like they are in control then they will be more likely to become a loyal customer. One of the things that you can do with your social media platforms to gain the trust of your customers is to ask them what they want. Create a poll and link it to your website and other social media sites that you have. Make them feel needed.
4 – Do you have the time? – Either you do or you do not, it is as simple as that. The nice thing about Pinterest is that, unlike Facebook or Twitter, the content stays fresh for much longer. If you are a one man small business and you do not have a lot of time to post on social media sites several times a week just trying to be seen then you will Love Pinterest. The advertising shelf life is much like YouTube. It will provide a longer term stream of referral traffic.
I am not going to lie, when I get a notification that someone else has “pinned” one of my clients pics I do a little victory dance. When someone Pins one of your pictures then it is on their page so all of their friends see it. It also means that I have created a graphic that was eye catching and spoke to my client. That my friends is the who reason to have a Pinterest account for your business.
All in all I think that no matter what type of business you have you cannot go wrong with Pinterest. It is growing everyday and quickly joining the “popular crowd” of social media sites. Let’s look at some of Pinterest and I’ll let you decide for yourself. [ Source Digital Marketing Company UAE – GMI ]
In 2016 Pinterest announced that 150 million people use its platform every month — including 70 million in the US — up from last year’s 100 million mark.
Pinterest has developed the Promote button that allows an advertiser to promote in as little as 9 seconds. It might as well be called the “Easy Button” I would like to note that the limitations on promoting a Pin can be a bit daunting. Sometimes coming up with a graphic that says all you need to say is harder than it sounds. They also do not allow you to have images with a false sense of urgency like “Click”, “:Buy Now”, “Call Now” so you have to be creative with your text in order to get your message across.
Nearly 75% of Pinterest users have purchased something on the platform or because of the platform
Businesses have more success on Pinterest when they post five times a day
60% of Pinterest users are in the United States
Pinterest allows you to schedule Pins. This is helpful if you have time scheduled off or get sick. Yeah Yeah sure…I don’t get sick either but it is nice to know it is there if you need it.
Don’t have the creative wherewithal or time to have a successful Pinterest page? Contact us today for your free social media audit.
Believe it or not people were taking pictures before Instagram. They were even sharing said photos before Instagram! We all have to admit that before Instagram sharing photos was not quite as fun. Instagram has several cool filters that allow even the most inexperienced photog look professional. With many millions now using the app everyday there is no shortage on statistics. (brandwatch.com)
The network was bought by Facebook on 9 April 2012, for $1 billion and at the time, Instagram had only 30 million users.
Instagram introduced advertising for select brands in October 2013, but didn’t open up advertising for all until September 2015.
Instagram now has 400 million active users
Over 60% of users log in daily, making it the second most engaged network after Facebook
30% of internet users are now on Instagram
Over 40 billion photos have been shared
Instagram clocks up 3.5 billion likes every day
On an average day, 80 million photos are shared
48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%
If we only look at the top 100 brands in the world, 90% have an Instagram account
Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter
Here is a stat that will blow your mind and will give you an idea of the power of marketing via photos can be .” It is also estimated that ten percent of all photos ever taken were snapped in the last twelve months. It seems our appetite for photography shows no signs of slowing down. These Instagram stats demonstrate how important this trend is for marketers hoping to reach their audience.” (brandwatch.com)
I think that you would have to agree with me that based on that last stat that photo and video marketing is the wave of the future.
If Instagram were for only posting photos I would not bother blogging about how it can benefit your business. Even so, the myth is out there and I am here to tell you that it is not true. Instagram has grown from a tiny social media sapling into a grand oak in a very small span of time. There are not many social media platforms that have soared to the top faster than Instagram has. With its ability to provide analytics, video capabilities and tagging it is now easier than ever to reach your target audience.
Instagram offers two fairly new (at least to Instagram) options. The first is the Instagram Story. This is sort of a copy of what SnapChat offers. Instagram Stories are disappearing pieces of content, including photos and video that disappear after 24 hours.
In addition to Instagram Stories, users can take and stream live video that disappears — sort of like a combination between Facebook Live and Snapchat. You can give customers a live look behind the scenes of interesting aspects of your business (or answer live questions through the comments). Once the video has ended, it is no longer available anywhere, which sets it apart from Facebook. If you’re looking to take video that remains on your Instagram feed, you can upload video you’ve taken or take video directly through the app to post. If you choose to take or upload video, you can still add filters and change the cover. You also have the option of whether to include sound.
Next to Facebook, I would venture to say that, in my opinion, Instagram is the best way to reach followers with ease.
Instagram’s advantage compared to other networks? It makes sharing a two way street and enables brands to leverage User Generated Content (UGC) by way of photo contests and special campaigns. Creating a brand campaign can be tricky but if done correctly you are destined to have Instagram fame in no time. One of the ways to get the ball rolling is to create a hashtag for your campaign. For example, one of my clients wanted to do a brand campaign. In other words they wanted to tell people who they were. I created a series of posts with the hashtag #DiscoverJazzro and #TaketheLeap. I put these two hashtag in every post and before you knew it we have people sharing and liking our other social media sites as well. This campaign was not created to sell any of the specific products that our client offered but more to let people know about them. I am pleased to say that our social media efforts have been successful.
What is the down side of Instagram?
I will be the first to raise my hand and say that I love Instagram but it does have its limitations. While you can go online and view your timeline and profile as well as view others you cannot edit or share photos or use the search function. You can edit your profile and change your settings via the world wide web but you cannot change your profile picture.
Despite these limitations, Instagram is an amazing social media tool that if used correctly can be a real brand booster but does take some extra time and effort.
Ahh, LinkedIn. Out of all of the social media sites, you are my favorite. Most marketers tend to think that putting their advertising dollars into LinkedIn is not a wise move. I cannot disagree more! I think that, while not a great avenue for all businesses, placing ads on LinkedIn can be very rewarding. You do need to be cautious with your budget and start small. Some of us have champagne taste on a beer budget.
LinkedIn’s membership is free but you do have the option to upgrade at different levels. There is really not much difference in the free membership from the paid but if you need any of the upgrades it is worth it, especially if you are using it for employment.
Building a network of connections with no limits on size or numbers
Reconnecting with any member of the LinkedIn network provided that he knows you and agrees to connect to you
Creating a professional and detailed LinkedIn profile
Giving and receiving an unlimited number of recommendations
Joining or creating up to 50 different LinkedIn Groups
Requesting up to five introductions at one time (after someone accepts an introduction, you can request a new introduction in its place)
Performing an unlimited number of searches for LinkedIn members in your extended network
Paid Membership – Packages range from $29.95 – 99.95 per month
Sending a message to anyone in the LinkedIn community — regardless of whether she is in your extended network — through an InMail messaging service
Sending more introductions than the basic account allows
Viewing more LinkedIn profile information of people not in your LinkedIn network when you conduct advanced searches
Seeing more LinkedIn network profile information when you conduct advanced searches
Seeing exactly who has viewed your profile and how they arrived at your profile
Performing a reference check on someone
Obtaining membership in the OpenLink program, which gives you unlimited OpenLink messages
One-business-day customer service for your LinkedIn questions
Is LinkedIn right for me?
I think of LinkedIn as a highly targeted communications channel that offers marketers a great opportunity. It has +259 million members worldwide, with 100 million in the United States. (Marketing Land) It provides amazing targeting options including the ability to target by interests, job title and employer. Imagine being able to not only target specific businesses but specific roles and titles. LinkedIn now provides additional value through content with its “influencers” and “Pulse” efforts. Due to these efforts this social site has become more of a content platform that provides a professional news feed.
Ask yourself these questions:
1) Do I know the titles of my target audience? Since LinkedIn offers targeting by title, it can help you pinpoint your audience. 2) Do I know where my target audience works? 3) Do I know the type of role my target audience holds at a company, or their level of seniority?
If you said YES to any of these questions you can run a successful ad campaign on LinkedIn. One of the things that I like about LinkedIn is that, much like other social networking sites, you can add video to your ads. I will cover more on video ads in a future blog but it is one of the most successful ways to reach your advertising goals.
LinkedIn offers two basic pricing models: CPC (cost-per-click) and CPM (cost per 1,000 impressions). It really depends on your goal as to which model you choose. Personally, I think that LinkedIn ads are more successful when used for narrow reach efforts. For example, I like to use it to reach a very specific target audience and have multiple campaigns running at one time. This allows me to pinpoint which targets are working best and which I should improve or delete all together.
Social media marketing is a very scientific and complex process. It is trial and error process and if you do not know what you are doing it can cost you more than anticipated. If it is done correctly you can be very successful.
Having an experienced marketing specialist that is well versed with the ins and outs of each social media site can prove to be invaluable to your business.
Honestly, the truth is that the definition will depend on what your specific goals are. At its core, social media ROI is what your company is getting back from the time, money and resources that you are putting toward social media marketing.
I’m just going to go ahead and say it now. Measuring the return on your social media investment is no longer optional. Gone are the days where we could place an ad on Facebook and hope for the best. There are so many options for social media marketing if you just throw money willy nilly at different social media sites you will find that you have no idea where your money went and what did and did not work.
With today’s technology and analytics, companies can pinpoint what is working and what is not but you have to know what you are looking for, have a clear set of goals in mind and know who your customers are.
As a digital marketing company, it is our job to know not only how to track and measure but to have clear and concise knowledge of what works.
The general formula provided for calculating out your social media ROI is given as follows:
Social media ROI = (SM return – SM investment) / SM investment percent
Keep in mind that no two companies are the same. Each have different goals and priorities. Some companies do not see a social media campaign as a success unless they made more money than they spent. Others see every campaign as a success as they take the results and analyze them and incorporate different elements in the next campaign.
I will admit I am the latter. I like to look at things as “glass half full”.
Some of the questions you may ask yourself are “What kinds of things did the target audience do after exposure to your campaign?” “ Did these actions align with your goals?” “ Where did they fall short?” “ How can we improve next time?”
By analyzing your successes as well as your failures you are destined to be successful.
Why is ROI Important?
Talk is cheap. In order for people to take your efforts seriously, you must improve your worth.
You can tell your clients all day long about the value of social media campaigns, nothing will convince them more than being able to show them hard actual facts.
For example, If I said to you “Social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion U.S. in 2014 to $31 billion in 2016 because it works!” Would you be sold? (stat provided by https://www.statista.com/topics/1538/social-media-marketing/)
How about if I said “Coffee Groundz used Twitter as a direct ordering channel between the company and its customers. They had a reported 20%-30% increase in company sales and market share via Twitter. They also had a total of 14,490 Twitter followers.” (stat provided by www. mannixmarketing.com)
There are countless reasons for measuring your social media ROI. Here are only a few:
Proving the value if social media to your overall goals and business objectives.
Allowing you to clearly see where the efforts and resources are being used efficiently
Enabling you to evaluate where resources are being wasted, or not used as efficiently as possible
Allowing you to recognize gaps in strategy, key messages, and content
Showing where your social media budget is being used most effectively, and showing areas where changes are needed
Now that you know what social media ROI is and why you need it, we need to set some goals. Knowing how to measure ROI is all good and well but it is pointless if you do not have a clear set of goals. It would be like running in a race and not knowing how many other people are in the race and not knowing where you are going.
Some of the goals you may want to reach could be:
Sign-ups and conversions
Once you have decided on your goals and have a clear idea of what you want to accomplish you can begin your social media campaign.
Did you Know?
An independent study revealed that many organizations avoid social media advertising because of
56%: an inability to tie social media to business outcomes
39%: a lack of analytics, expertise and/or resources
38%: poor tools
35% inconsistent analytical approaches
30%: unreliable data
It is clear that if a company is not utilizing social media marketing you will inevitably fall behind your competitors. While the setting of business goals is not always going to be black and white, or perhaps you are still unsure of what you need to do in order to track social media ROI you are not alone. Contact us today for your free evaluation and begin your journey on the social media marketing bandwagon.
In today’s business world if you are not including social media marketing in your marketing plan you are, to put it simply, missing the boat. If you have not put together a social media marketing plan yet then your competitors are already passing you in the market.
As social media marketing becomes more and more complicated and time-consuming it is easy to say “Who needs it anyway!?” Well I will tell you who needs it. He does. She does. They do. YOU do! I apologize if I am starting to sound a bit like Oprah. In case you wondered, yes even Oprah uses social media in her marketing plan.
Facebook also offers something that can be very useful. They have created Facebook Shop. This allows you to add your products to the Shop and customers can purchase them right from your Facebook page. I have clients that put all of their inventory in the Shop and clients that only put daily, monthly or weekly specials. The only kink that I have found is that you must be very diligent in keeping track of your inventory, especially if you are selling on multiple sites like Amazon and Ebay.
The long and short of it is although Facebook is the most popular social media site by far it is not ranked #1 in ROI social media Traffic Drivers in SMB B2B business 2016. Twitter, Linkedin and Yelp actually come in before Facebook. I believe this is because Facebook is more complicated than some of the other social media sites due to it’s size and depth. Having said that I can not say it enough. If you are not using Facebook in your marketing plan you are missing a great opportunity to increase sales.
Most companies, especially smaller companies, do not have the time for the due diligence that it takes to run a successful Facebook marketing campaign. If you are in need of someone to help you understand the ins and outs of Facebook and want to increase your sales utilizing social media then call Crosby Interactive today for your free consultation.
One would think that the obvious “go to” site is Facebook. Most of you already have a Facebook page if not for business for personal. It is fairly easy to navigate on the surface. Facebook does have its limitations and disadvantages that can sometimes be frustrating.
Let’s look at a few of them.
Paid ads must have a graphic and the graphic can only have 20% text. This includes your logo. As a result you must be very creative in your ad design. I am lucky enough to have an amazing graphic designer on staff but if you do not then you will have to pay someone to do it and add that to the ad budget. The simpler the ad the better results you will get.
Approximately 80 million people use Facebook and approximately 22% of people’s internet time is on Facebook. You may be saying to yourself “WOW! I would get awesome results if I posted on Facebook.” Wellllll maybe. It really depends on how you post, how often you post, when you post and what you post. With this many people posting on Facebook it is very simple to get lost in the crowd.
Just because someone likes your page does not guarantee that he or she will see your updates in their newsfeed. In an effort to give users more control over their Facebook experience, Facebook allows people to unsubscribe from a pages updates. When someone unsubscribes from your updates they are hidden from the user’s feed. The user will only see your posts if they frequently visit your page. This makes it impossible to know exactly how many people are actually seeing your posts in their news feed. This is why it is even more important to make sure you are posting interesting things that speak to your followers. They will want to keep following to you if you are giving them something to keep their interest. Let’s be honest. Would you be reading this if it were boring or did not have important information that you needed? Yeah, I didn’t think so.
Communicating with your clients can be a negative or a positive. Like anything that is public now a days is open to ridicule. Back in the day you may have gotten a phone call or a sternly worded letter from an unhappy customer. Today anybody with a smartphone or computer can easily post whatever they like whether is it negative comments, false allegations or spam. As a result you need to closely monitor your Facebook page frequently, ideally checking each individual post. That way you can reply to good and bad comments. Remember we are in the age of instant gratification and people not only want but expect an immediate answer or reaction.
By this time you may be asking yourself “Ok so wait…what? I’m confused. Why use Facebook then?”
Oh, my friend, that answer is simple. If you aren’t on Facebook you do not have a chance of reaching any one of the 1.71 billion (yes I said billion) monthly active users. Facebook is a beast and if you know how to work the system you can be very successful! Let’s take a look at some of the stats (stats provided by brandwatch.com)
Facebook was founded by Mark Zuckerburg and his Harvard roommates February 4, 2004.
Facebook owns Instagram, WhatsApp and Oculus.
There are 1.71 billion monthly users (as of July 2016)
17% of those are mobile-only users
Facebook adds 500,000 new users every day; 6 new profiles every second
Worldwide 38.6% of the online population use Facebook
Facebook accounts for 62% of social logins made by consumers to sign into apps and websites of publishers and brands.
Users spend an average of 20 minutes per day on the site
Facebook sees 100 million hours of daily watch time
There are 50 million active small business Pages
78% of advertising comes from mobile ads
49% of users like a Facebook page to support a brand they like
Videos earn the highest rate of engagement, despite only making up 3% of content. I will elaborate on Facebook videos in another blog but keep in mind that it is important and a must to have in your social media marketing plan.
Why social media marketing?
There are several reasons for a company to invest in social media marketing. The results depend on what your goals are.
Reach a new audience
Increase traffic to website
Explore new business opportunities
Gain new leads
Work with new clients
No matter what your goals are if you do not stay on top of your social media marketing plan you will not succeed.
Facebook, Twitter, Pintrest, Google+, Instagram, SnapChat, LinkedIn……Seriously?! With all of the social media options today it is easy for someone to be a bit overwhelmed.
What platform is best for your company and where will you get the best results?
Social media marketing is an exact science, as complex and data-driven as any SEO or content marketing activities. It’s all about building relationships to drive ROI (return on investment). Website visitors, blog links, Twitter mentions, Facebook fans and LinkedIn and Google+ connections are all numbers worth measuring.
Why Bother with Social Media Marketing?
Let’s face it, Social Media is typically free and you may be asking yourself “Why should I pay for it when I can do it myself for free??” That’s a valid question and the answer to that question is “Do you have time to spend reading all of the ever-changing data, researching articles that relate to your business, write blogs, respond to comments, create ads and take on the ever daunting task of growing your followers? Plus analyzing the analytics!! That’s on TOP of all of the other areas that you have to cover with your business.
If the answer to your question is YES then congratulations! You have done an amazing job and you must not need more leads and sales and your business is exactly where you want it to be!
If the answer is NO (and we both know it is or else you wouldn’t be reading this in the first place) then let me explain how Crosby Interactive tackles the Social media marketing beast that it has become.
Social media is one of the easiest ways to promote your content and get in front of people. An active and engaging social page creates credibility, builds a loyal following and sends signals of relevancy to search engines, improving SEO rankings.
An effective social media strategy is all about the big picture. What needs to be accomplished, and why. Once the strategy is in place, we’ll help you move on to the tactics – the where, when, and how – that determine how you implement your strategy.
Are your ears ringing? I thought so. That’s because it doesn’t matter if your company is on social media, you are being talked about. Customers, employees, suppliers, vendors, and even competitors are already talking about you on social media sites.
Does your business need to be on all of these social media platforms?
Maybe – maybe not.
It depends on the demographics of your audience.
One of the things that makes Crosby Interactive different from other agencies is that we don’t show up at the first meeting with a pre-packaged plan to sell to a new client. We’ll listen to you first, and then develop recommendations for your company to help you achieve your specific goals, solve your most pressing problems, and stay within your budget. We don’t believe in one-size-fits-all social media marketing – and neither should you.
We speak Nerd!
Unless you know what you are looking at and how to use it to grow leads and sales, utilizing social media is pretty much pointless. Analytics tell you how many visitors came to your website from Facebook, Twitter, and LinkedIn. They also reveal how many people are engaging, buying, and more. Using analytics to constantly adapt our strategies, we are able to provide our clients with the best bang for their buck. Don’t worry if you don’t understand them, that’s our job!
Get your ducks in a row.
Believe it or not, your website is the most critical part of your social media strategy. If it isn’t ready to convert browsers into customers, with well-written, easy-to-navigate, attractive pages optimized so search engines can help potential customers find you – fix it, before you invest a dime in social media. (Got questions about what makes a website “social media ready?” Talk to one of our web experts today.)