Search engine optimization is necessary for any website that wants to rank high on search engine results pages (SERPs). Our On-Page SEO Optimization Tips start with the initial build of the website structure and work to improve the overall content with search engines in mind. There is a lot of information out there, so we’re here to help you make sense of all the On-Page SEO Optimization noise.
On-page SEO content optimization is more than just keyword placement. In 2016 search engines are shifting some of the focus to how users interact with your site, time spent on your site and sharing your content. The following On-Page SEO Optimization Tips should help you on your path to success.
Unique On-Page SEO content
Keyword Targeted SEO content
Great User Experience (Videos, Photos, Call to Action)
Meta Data, Schema & Rich Snippets
Shareable on Social Networks
Crawling & Indexing Accessible
1. Unique Content with a Purpose
In the past we’ve been taught that proper keyword targeting in specific places within the page is king when it comes to On-Page SEO Optimization Tips. These simple rules are still true, but worth nothing if your visitors don’t enjoy or engage in the website.
On-Page SEO content should be unique from every other page on your site; as well as, every other page on the internet. That means you can’t just regurgitate the same data over and over, page after page. Each page needs a unique purpose and goal.
On-Page SEO Optimized Content Needs a Purpose
On-Page SEO content optimization is more than just a unique page. The web page needs to give the user something they are looking for or need. This SEO optimized content is more likely to be shared on social media, more time is spent on the page and potentially a new loyal fan is created. Search engines see this as a sign that your site is relevant to the original search and users enjoy the on-page content. The more organic traffic, social shares, clicks and links you get, the higher this page performs in the SERPs.
2. Keyword On-Page SEO Content Optimization Tips
on-page SEO content optimization in these areas of the page. Make sure the on-page seo content density of that phrase is higher than all other phrases.
Page Title. This usually appears as the Blue Link in SERPs.
Meta Description. This usually appears below the Blue Link in SERPs and should give the user a reason to click.
Page Headline. Be sure to use the H1 tag to identify the most important heading on the page.
Often the url is structured using the Page Title or Heading to knock this out in one step.
Page Content / Body. Content still needs to be useful, no keyword stuffing!
Using the keyword within internal or external links on the page will add to the SEO Content optimization.
Images & Image Alt Tags. Use the target keyword phrase in the file name; as well as, the alt tag.
Meta Keywords. Google does not use Meta Keywords in page rankings, so only use these when it is useful to you internally.
3. User Experience SEO Optimization Tips
User experience and a low bounce rate go hand-in-hand with On-Page SEO Optimization. Using engaging videos, images and call to action buttons or links can reduce bounce rate and increase the time the user spends on the site. Allowing comments and encouraging interaction on the page are great SEO Optimization Tips.
4. MetaData, Schema & Rich Snippets SEO Optimization Tips
Anytime I compose an SEO Optimized Content page, I always wrap up with the MetaData. MetaData is at the core of on-page SEO optimization. This is an extension of keyword targeted seo content optimization strategy. Your page title/MetaTitle, Meta Description & URL should all include your targeted keyword phrase whenever possible. Optimize your AltTags for links and images with the target keyword phrase as well.
Using structured data such as schema.org and rich snippets will allow search engines to display your content pages in an easy to follow format. For example, a restaurant’s online menu will display as links, an artist’s event schedule or your most important services can be represented as separate links in SERPs using these SEO optimization tips.
5. Mobile Responsiveness – No On-Page SEO Content can ignore
Google and other search engines recognize that a vast number of searches are originating from mobile devices. As a result, websites that resize according to the device, aka mobile friendly optimized websites, are getting a preference in search results pages.
6. Shareable on Social Networks SEO Optimization Tips
It is no surprise that user experience can often be judged by how many times your SEO content page is shared. Include links to your social accounts, but it is also wise to provide links for users to quickly share your blog posts or web pages. This SEO Optimization Tip means making it easy for users to share the content you worked so hard to optimize.
7. Crawling & Indexing Accessible
Another On-Page SEO Optimization tip is ensuring your website is crawler/bot accessible. Search engines use automated “bots” to crawl every page on the web and use that information to show relevant results to user searches. Search engines have sophisticated methods to find relevant content, but it is wise to ensure they can “read” all your seo optimized content.
Don’t use duplicate content, make sure all urls canonicalize to the original using redirects or rel=canonical protocol
Use URL best practices for length, static vs dynamic, rss feeds or xml sitemaps
Use Robots.txt and Meta Robots to allow search engines to access the applicable pages of your site.
Use proper page redirects such as 503 (not 404), avoid multiple redirects and use 301 or 30x redirects.
On-Page SEO Content Optimization…You’ll Get There! We Can Help!
Don’t let On-Page SEO Optimization get you down. We have trained SEO professionals ready to help, train or optimize for SEO whenever you need us. If you are interested in learning how to do your own On-Page SEO Optimization and would like to schedule a training session Contact Us Today!
SEO Optimization IS Our Day Job!
If you don’t have time to become an SEO Optimization Guru, let us step in and help. We can perform a full SEO Website Audit to help get you optimized from the ground up, or we can consult and review specific pages to save you time.