Search Engine Optimization (SEO) is the act of structuring website data to ensure the site appears high on Search Engine Results Pages (SERPs) for targeted keyword phrases. SEO strategy improves the ranking of the website in organic (unpaid) results.
SEO strategy is a marketing discipline that involves not only technical build of the site so search engines can readily crawl the information, but also continually improving a site for the users.
Most of the new visitors to a website originate from a web search. Popular search engines such as Google, Bing and Yahoo crawl every site on the web in order to provide users a list of relevant matches to their query. SEO Strategy is key to train the search engines what search engine results your website should show up for.
Top 6 Search Engine Optimization Strategies for 2016
On-Page Content SEO Optimization and SEO Meta Data
Relative Click Through Rate (CTR) from Search Engine Traffic (SERPs)
Quality, Relevant Links (Backlinks) to Your Website
Mobile Responsiveness and Mobile Friendliness
Page Load Speeds, Less than 1 second
User Usage and Bounce Rate of the Page
What Are Examples of Search Engine Optimization or SEO Strategies?
Now let’s get to the fun stuff! SEO Strategy is the name of the game and there are several ways to play it. As Search Engines update their algorithms we must continually improve SEO Strategy to keep up. An August 2015 study on Search Engine Ranking Factors by MOZ, Inc, a Seattle-based SEO consulting company, surveyed over 150 marketing professionals. Allow my years of search engine optimization experience to translate these into more comfortable SEO terms.
Backlinks SEO Strategy
Having a link to your website domain on other websites is a Search Engine Optimization strategy that isn’t always easy to implement. This valuable SEO Strategy can be time consuming, but also very rewarding for improving your overall SEO relevance with Search Engines. Not all links are created equal. A website “link farm,” for example, isn’t as valuable as a link from a news site or another website containing related page content.
How to Improve Backlinks and Interlinking to Your Website
The overall idea is the more people linking to your website the more popular it is. This popularity is a good indication that the website is valuable.
Create profiles for certain employees and/or founders and add custom links with anchor text using target keywords you want to appear in Search Engine Results Pages (SERPs) for.
Create a local business listing for each of your offices using Target Keyword Phrases for Search Engine Optimization.
SOCIAL NETWORKING SITES
Creating a profile on social networking sites such as LinkedIn, Digg, Foursquare, Reddit and Yelp can provide opportunity for backlinks to your website. You don’t have to do all of them, but take the time to research which ones you should. Yelp is great for restaurants, events and attractions. Reddit or Ezine articles might be better if your information is more like News or Articles for reading.
SOCIAL BLOG POSTS
Simply creating a blog on your website is merely step 1. From there share the posts on social media sites such as Facebook, Google Plus and Instagram. Encourage others to share the posts throughout social media. Have a contest or promote your post with paid advertising.
CREATE YOUR OWN BACKLINKS
Share your blog or news article links on other blog sites with related material. Always keep in mind that the originating site needs to be relevant or you’re wasting time.
PBN SEO STRATEGY
PBN or private blog network, is a set of domains that you or another individual owns. It is possible to have a PBN SEO Strategy in place on a free network like livejournal.com but typically those do not have as much SEO Power as self hosted blog sites. In most cases, PBN SEO Strategy consists of mainly expired domains that have been used and then allowed to expire. These older domains provide more value in a backlink than a brand new domain.
Keyword Content SEO Strategy can provide a slow but long term benefit to Search Engine Optimization. Every page of your website should use a theme model for keyword targeting in your SEO Strategy. In other words, each page is unique and should have a unique keyword phrase as its target. For proper search engine optimization strategy you will use this target keyword phrase in your Page Title and Meta Data, Headings, Image Names, Captions, etc and this phrase should be the most prominent or dense phrase on the page. Using this SEO Strategy throughout your website will build a solid foundation for your targeted keyword phrases.
It is no secret that these modern times show an increase in mobile searches. We all know someone who has a tablet, smart phone or ereader and this audience is driving more and more online traffic. Back in April 2015 Google announced that they were expanding use of mobile-friendliness as a ranking signal for SERPs. If your website is not mobile responsive Google and other search engines will penalize your page ranking in favor of another site that is Mobile Responsive. This makes Mobile Responsiveness a vital part of SEO Strategy for all websites.
Page Load Time and Bounce Rate Affects SEO Strategy
There are millions of websites on the internet, so page load time, less than 1 second, is important. Websites with SEO optimized images, code and faster page load speeds will rank higher in SERPs than slower sites. Not to mention, if user experience is reduced enough your Page Bounce Rate can go up which has a negative impact on SEO Strategy.
Improve Overall User Experience to Retain Longer Visits
Search engines such as Google continually update algorithms to improve their user’s experience and provide the results they want within the first few SERPs. SEO Strategy must now focus on how someone interacts with your website and the duration of their visit to get the best page ranking.
SEO Strategies to Improve User Interaction
CALL TO ACTION
– A great SEO Strategy is to get the user to click a link on the landing page. Don’t give them everything on the landing page. Get them to click “Contact Us Today” or “Click for More Info” or “Shop our Clearance Sale” so they interact with the page and spend more time viewing your website.
SHOW MORE BUTTON
– Many news and blog articles have started hiding most of the article after the first few paragraphs. Clicking “More” simply shows the rest of the article without loading a new page. This SEO Strategy still increases interaction with the site.
VIDEOS AND IMAGES
– People love videos and images and watching a short clip increases duration of their time on your site. Clicking through a slide show is another SEO Strategy to show Search Engines that users value your website.
ORGANIZED, RELEVANT CONTENT
– Just having a bunch of content on your website is NOT, I repeat, is NOT going to keep your users involved. Never ending pages of text and more text is overwhelming and can have a negative impact on SEO Strategy. If there is too much varied content on the page, the targeted keywords get watered down and become less valuable to SEO.
SEO: King Of the Hill
SEO Strategy is an ongoing, methodical process of continually optimizing your website for high page ranking in SERPs. It takes constant attention and effort to achieve and maintain top rankings. If you would like a detailed SEO Analysis of your website or just want to schedule a Free SEO Consultation please email.